If you’re a freelance writer, having a freelance writing niche can be really helpful for your career to advance in the best ways and be the best paying.
A freelance writing niche is something you specialize in – like technical writing, SEO writing, or content marketing – which identifies you as an expert in that field and allows clients to find the right writer for their project easily.
Endless possibilities exist, from travel blogging to business writing, creative writing, and SEO copywriting.
In this blog post, we’ll discuss 23 popular freelance writing niches and how much money you can expect to make as a niche writer.
Being a freelance writer can be a great way to make money and focus your efforts. There are many writing niches to choose from, including blog writing, copywriting, and more!
However, choosing the right niche is important to maximize your success.
Here are 5 key takeaways about picking the right writing niche:
- Showcase Your Expertise – When choosing a niche, it’s important to showcase your expertise and build your reputation in that field. This will help you get more referrals and improve the accuracy of your content marketing and cold pitches.
- Research Your Niche – Consider what topics you’re passionate about, your skills, and what type of work you’d like to do. Examples are digital marketing, technical writers, video scripts writers.
- Know What You Can Get Paid For – Knowing what types of writing jobs are available in each niche can help you determine which one is the most profitable niche for you, such as copywriting for digital marketing companies or technical writing, and consider how much time they require compared to other options.
- Be Aware of Trends – Technology is constantly changing, so it’s important to stay up-to-date with industry trends to ensure that your skills remain relevant and marketable.
- Consider High-Earning Writers – Looking at successful writers who earn high incomes can give you an idea of what kind of work pays well and how they achieved success in their freelance careers.
Freelance Writing Niches
1. Blog Writing
Expected Pay: $26 per hour
Writing for blogs – particularly long-form blog posts- is one of the profitable niches for freelance writers to start their writing careers.
A long-form blog post is a type of article or post with more than 2,000 words. It usually dives deeper into the topic, providing more detailed information that helps readers better understand the subject.
You can find blog writing jobs in many types of niches as well, including family/parenting, finances, jobs/money-making, and more.
Writers can charge writing clients by the word, by the hour, or by the project.
Rates can range from $20/hour to as much as $250/hour (and higher), depending on the writer’s experience and the project’s specialization.
You can even take your writing and start your own blog to promote your skills and make more money than before! You can learn how to start a blog with our Blog Boot Camp.
2. Search Engine Optimization (SEO) Writing
Expected Pay: $15 – $35 an hour
Search engine optimization can be a great way to specialize your writing and set you apart from other writers.
SEO writing allows you to create compelling copy targeted toward specific audiences with certain interests or needs while being found by interested readers quickly via search engines.
You need to be familiar with keyword research and how to optimize titles and content, but once you learn how SEO works, you can apply the techniques to all of your freelance niche projects.
It’s designed to help you do all of the necessary research, writing, and optimization so that your content will rank higher in search engine results.
Expected Pay: $25 an hour
Ghostwriting is a type of freelance writing that can be very rewarding. As a ghostwriter, you write articles, books, or other materials for someone else.
The interesting thing about being a ghostwriter is that you can write all over the internet without people knowing it was you.
The person who hires you gets all the credit for your work, but you still get paid for it.
4. Copy Writing
Expected Pay: $26 per hour
Copywriting is creating persuasive writing for marketing and sales. The goal is to write copy that will grab people’s attention and get them to buy something or take some action.
You’ll be writing the text for different audiences on different media, from Facebook ads to headlines for Google Ads to crafting advertising copy to sales letters.
It requires creativity and a good understanding of the target audience to craft effective words that generate conversions and sales.
Many things affect how much money you will make. These include your education, any extra skills, and how long you have worked in your profession.
5. Course Writing
Expected Pay: $30 an hour
Course writing is especially appealing to writers passionate about helping others learn, grow, and develop into better versions of themselves.
It allows writers to tap into their creativity to deliver educational material that resonates with the reader and provides valuable knowledge they can use in everyday life.
What makes course writing so attractive is its versatility and application – from finances to yoga lessons, there are endless possibilities for courses and different types of learners.
Six Figure Blogger is a course that can show you how to create and launch your own online course, but it can also be helpful to get pointers on writing online courses for clients.
6. Education Materials
Expected Pay: $33 an hour
Education materials are one of the most profitable freelance writing niches for those looking to make a living from their writing.
There is always a demand for educational materials, so freelancers have many opportunities to make money in this area.
The great thing about writing education materials is that it’s not just limited to traditional classrooms; you can add printables for online users that aren’t just teachers and students.
You can work with companies and organizations from all over the world to help them by writing content that is tailored specifically to their needs.
7. Technical Writing
Expected Pay: $34 an hour
Technical writing can be an excellent freelance writing career choice, allowing you to use your technical expertise and writing skills to create content for prospective clients in many fields.
The job of a technical writer is to create instruction manuals, how-to guides, journal articles, and other supporting documents to help people understand the industry jargon for a particular subject or product.
Technical writers often use diagrams to show users how a product works and goes into a description of getting things working.
It involves researching the product or service, understanding the target audience, and translating complex information into easy-to-understand language.
While technical writing and technology writing both involve the creation of written content, they aren’t the same, and sometimes the two terms get confused.
Technical writing focuses on documenting processes, policies, and instructions, while technology writing covers topics such as software development and new product releases.
Expected Pay: $36 an hour
As a freelance writer in the investing niche, you can focus on stocks, bonds, mutual funds, real estate investments, commodities trading, and more.
You can write about how individuals can invest their money wisely and make informed decisions to achieve long-term financial success.
You can promote different investment platforms to use, like Robinhood, and write reviews and comparison articles.
People want to know more about investing, especially cryptocurrency, meaning you have many writing opportunities.
Your writing could focus on educating readers on blockchain technology or specific cryptocurrencies like Bitcoin or Ethereum.
9. Finances/Saving Money
Expected Pay: $53 per hour
Saving money and personal finance is an evergreen topic that will always be relevant no matter what economic conditions arise.
The personal finance possibilities are endless, making it a profitable writing niche!
You can write about budgeting tips for different income levels, personal finance strategies, or creative ways to save money in your day-to-day life.
You can help readers with their finances by providing them with valuable information they need to make the right decisions regarding managing their money.
10. Money-Making/Side Hustles
Who doesn’t love making extra money? With more people looking for ways to supplement their income through side hustles, it’s no surprise that writing gigs in this niche have become increasingly popular.
Writing about money-making and side hustles typically focuses on providing advice and tips about how people can make extra money—from starting a blog or selling handmade products online with Shopify or Etsy to taking part in surveys or becoming an Uber driver.
It appeals to those looking for practical advice about how they can make their dreams of financial freedom come true.
If you’re considering writing about money-making and side hustles, make sure your personal finance content is engaging and informative.
Offer practical advice backed up with data when possible; readers want to know that their efforts will pay off!
11. Health & Wellness
Expected Pay: $28 per hour
The health and wellness niche is a great way to make a living writing while helping others.
With the rise of digital media, there has been an increased demand for writers specializing in health and wellness topics.
The topics can be about anything from nutrition and exercise to mental health and stress management. You can also advise on how to live healthier or create content promoting healthy habits.
Various clients can include healthcare providers doing medical writing, fitness centers, online publications, and even individuals looking for personalized advice.
Additionally, freelance writers can create content for websites, blogs, magazines, books, and more.
12. Food & Drinks
Expected Pay: $24 an hour
Foodies everywhere rejoice – this niche offers lots of opportunities for writers to start earning! People love reading about delicious recipes and unique restaurants around the world.
They want content that shows them what dishes to try and takes them on a journey through different cultures via food blogs or wine reviews.
You don’t need special qualifications or experience to start. All you need is a passion for food and drink, some basic research skills, and a willingness to learn as you go along.
If you’re interested in taking up this niche, be sure to research the latest trends in food so you can offer something fresh and new for readers every time they visit your blog or website.
Also, don’t forget to pair each article with stunning visuals; after all, we eat first with our eyes!
Expected Pay: $28 an hour
Are you a parent or have lots of experience working with children? Then parenting could be the perfect niche for you to earn money as a writer!
From understanding the importance of playtime activities to suggesting fun summer camps or age-appropriate books read aloud together – these topics will never go stale since parenting fashions keep changing over time.
It’s important not just to provide accurate information but also to offer helpful insights from other parents who have gone through similar experiences; it’s always comforting when someone can relate to our struggles as parents!
Remember to keep it real no matter which angle you decide to take when discussing parenting topics; always remember to keep it real!
Expected Pay: $37 per hour
Do you yearn for adventure? Are beaches and mountains calling your name? If so, offering travel writing services to prospective clients might be the perfect fit for you!
As a travel writer, you can express your wanderlust through words by crafting stories about far-off places and unique cultures and start making money on the job boards.
Travel writers typically focus on stories about travel experiences, destinations, and other aspects of the industry.
You can write about anything from finding the best restaurants in a city to tips for packing for a long journey.
Expected Pay: $35 an hour
If you want to dip your toe into the world of publishing without going through traditional channels like agents or publishers, then eBook writing could be right up your alley.
As an eBook writer, you’ll research topics in depth and create comprehensive guides and short stories that cover everything from basic concepts up through advanced techniques.
Freelance ebook authors write books that can cover any topic, from business advice to fiction novels. As long as the content is interesting and engaging, it has the potential for success!
Plus, if you find a niche that no one else is writing about, there’s even more potential for success with ebooks.
16. Script Writing
Expected Pay: $30 an hour
Freelance writing in the script writing niche can be an incredibly rewarding career choice, with many jobs available on job boards.
Freelance scriptwriters get to combine their love of storytelling with their technical prowess in crafting a narrative, making it a very fulfilling career.
Whether writing for TV, film, or video scripts for games, freelance scriptwriters have the unique opportunity to weave stories that bring characters and worlds to life.
Video scriptwriting allows writers to explore their creativity while entertaining and engaging their audience.
17. Real Estate
Expected Pay: $31 an hour
From listing descriptions to blog posts about home-buying tips, industry trends, or real estate crowdfunding sites, there are plenty of options here that offer steady work and pay.
Real estate writers create content for real estate agents about buying and selling homes, rental properties, and other real estate-related topics such as mortgages or taxes.
They often write blog posts about tips on buying or selling properties, as well as articles discussing trends in the real estate industry, such as local market values or new building codes.
18. Digital Marketing
Expected Pay: $33 an hour
Digital marketing is a complex field that requires a deep understanding of the latest technologies and strategies to help businesses connect with potential customers.
Freelance digital writers must be well-versed in SEO, PPC advertising, email marketing, social media platforms, content marketing, and more.
It involves creating content for digital platforms, such as websites, blogs, emails, eBooks, social media posts, and press releases.
They also craft compelling copy that captures readers’ attention while conveying the desired message clearly and concisely through social media marketing.
19. E-mail Marketing
Expected Pay: $36 an hour
Freelance email marketing writing is one of the most popular and fastest-growing areas in the content creation industry.
Freelance writers can write compelling emails with specific objectives, such as increasing sales, improving brand recognition, and boosting customer engagement.
The key to successful email marketing is understanding how to craft persuasive copy that grabs readers’ attention quickly and encourages them to take action.
Email marketers need to be able to create content that speaks directly to their target audience and inspires them to click through the email and take action with the company.
A successful email marketer also needs knowledge of software platforms like MailChimp to design robust campaigns with tracking and reporting capabilities.
Expected Pay: $23 an hour
Freelance writers specializing in e-commerce create effective copy that drives customers to purchase products or services from a business’s website or mobile application.
It’s an important part of the marketing strategy, and being successful depends on understanding how to craft compelling content that convinces potential customers to buy.
In addition to crafting engaging copy, an effective e-commerce marketer needs knowledge of software platforms like Shopify and Etsy to construct robust descriptions and content for the products listed.
Furthermore, familiarity with good SEO practices is important for securing organic search engine rankings and generating organic traffic.
21. Software As A Service
Expected Pay: $40,000 a year on Indeed
Writing in a Software as a Service (SaaS) niche is an increasingly popular way for content creators to provide valuable and specialized services.
Writing in the SaaS space requires a deep understanding of the technology, its potential uses, and how it can be deployed to create business value.
From product descriptions and user manuals to technical documentation and help articles, writers who specialize in the SaaS space must be able to craft concise and effective copy.
Writing for SaaS is a complex task requiring extensive knowledge of software architecture, scalability, security, usability, upgrades, ownership costs, testing cycles, and many other factors that must be considered when creating content.
22. Case Studies
Expected Pay: $31 per hour
If you have experience researching and breaking down data points into digestible stories, then case studies may be your profitable freelance writing niche!
Case studies are an important element in any company’s marketing strategy. They showcase how a product or service can solve a customer’s problem by walking through an example.
As a freelance writer, you’ll need to research the subject matter thoroughly before writing because case studies need to be accurate and well-written for them to be effective.
Your job is also to capture the reader’s attention so they don’t lose interest halfway through reading your case study.
23. Landing Pages (Sales Pages)
Expected Pay: $48,000 a year and going up
Landing pages are essential for driving website conversions – they act as virtual doorways into a website’s content or offerings.
With the right combination of words and visuals, you can help businesses create landing pages that convert visitors into customers.
Landing pages are webpage designed specifically for capturing leads through email opt-ins or online sales conversions, so they must be written with precision and clarity to be effective.
Creating effective landing and sales pages requires understanding copywriting, such as writing compelling headlines and using persuasive language.
It also requires knowledge of design elements like color theory and typography for the sales pages.
What is freelance writing?
Freelance writing is where an individual writes for different clients on a contract basis. It can take many forms, including blog posts, articles, web content, copywriting, etc.
Freelance writers are typically hired by businesses or organizations that need help creating content for their websites or other marketing materials.
Freelance writers can negotiate their own rates and terms with clients depending on the project’s scope and complexity.
If you want to be a freelance writer, many websites and courses can help you learn how. These websites have tips and ideas about how to start a profitable freelance writing business.
Our Freelance Write From Home course offers aspiring writers the opportunity to learn the skills they need to become successful freelance writers and earn money from their writing.
How much can I make as a freelance writer?
The amount you can make as a new freelance writer depends on many things, including your experience and the niches you work in.
Experienced writers who specialize in niche topics and have an established presence can make quite a bit of money.
Writers typically charge for their services based on three main methods: by the word, by the hour, or by the project.
The most common way freelance writers charge for their work is by the word.
This allows writers to base the rate they charge on the difficulty and time required to complete a project and their expertise and experience.
When working with clients on a per-word basis, it’s important to clearly explain what is included in each charge—for example, does it include revisions or edits?
By the Hour
Hourly rates are another popular way to get paid.
If you’re starting out, an hourly rate can be a helpful way of tracking how long projects take and setting expectations with your clients.
It can also be beneficial if you don’t know exactly how long a project will take before beginning work on it—you can simply work until the task is finished, charging by the hour for your services.
Project fees are a third option to get paid for a freelance writing job.
With this type of payment structure, you get paid based on completing specific tasks like writing video scripts or projects within certain timeframes.
Some clients prefer this approach as it sets clear expectations from the outset; you know exactly what needs to be done and when it needs to be completed to receive payment in full.
Why should I start freelance writing?
There are several reasons why you should start writing. Here are the top five reasons:
- You Get to Be Your Own Boss: It gives you the freedom to decide how much work you take on and when you do it, helping you find a balance between your own personal life and professional life.
- Reach A Wider Audience: Writing is a great way to spread your message and share your skills with a wider range of people than ever before. You can reach audiences worldwide with just the click of a button!
- Build Your Professional Portfolio: You can showcase your talents and skills to potential clients or employers, giving them an insight into what you can offer them in terms of writing services.
- Make Money From Home: One of the biggest benefits of freelance writing jobs is that it’s easy to make money from home! You don’t need expensive equipment or specialized knowledge – a laptop and an internet connection will get you started immediately!
- Flexibility: It offers flexibility for those looking for more freedom and control over their work-life balance. You can choose when and where to work, allowing you to manage your time effectively while still making money from your writing skills!
Do I need a niche to be a successful writer?
Do you need a niche to be a successful writer? The answer is yes!
Having a niche can help you hone your skills and become an expert in your niche. It also allows you to find your ideal customer, develop a strong voice, and tell your story.
The best freelance writing niches can help you stand out from the crowd and make it easier for potential customers to find you.
Knowing what type of writing you specialize in will allow you to focus on that specific area and become an authority.
You’ll be able to use this knowledge to create content that resonates with readers and helps them solve their problems.
Finding the best freelance writing niche for yourself may take some time, but it’s worth investing the effort into researching different topics and finding one that speaks to you.
Once you’ve identified your writing niche, start creating related content and watch as your freelance writing career takes off!
Can I have more than one niche?
Yes, it is possible to have more than one freelance writing niche.
Many people can specialize in multiple genres or areas, allowing them to attract a broad range of clients. For example, you might have technical and business writing expertise, allowing you to target businesses interested in both types of copywriting services.
You can also further break down your skills by focusing on specific topics within genres. For instance, you might specialize in health-related blog posts for the wellness industry or SEO-focused content for digital marketing firms.
Multiple niches make it easier for people to identify your unique strengths as an individual writer and attract the right clients.
How do I pick the best niche for me?
Picking the best freelance writing niches is crucial for any writer who wants to make it big.
There are so many different niches to choose from, and it can be difficult to know where to start.
We have some tips and tricks to help you narrow your choices and find the perfect niche:
- First, consider what kind of writing you enjoy doing most. Do you prefer long-form blog posts or short articles? Are you more comfortable with SEO-optimized content or creative fiction? Knowing what type of writing appeals to you will help narrow down your options and make it easier to find a niche that fits your interests.
- Second, research the most profitable freelance writing niches. Different niches pay different rates, so it’s important to understand which offers the best compensation so you can charge more for your writing. Consider reading up on industry trends and researching what other writers in similar niches are earning. This will give you an idea of how much money is available in each niche and help you decide which is right.
- Finally, look into any specialized knowledge or skills required for certain niches. Some niches require specific expertise or experience to write effectively about them. If this is the case for a particular niche you are interested in, make sure that you have the necessary background knowledge before committing yourself to it so that your writing leads to higher writing rates.
What’s the best-paying niche I can start?
Due to its complexity and high demand, freelance investment writing is one of the most profitable writing niches.
Investment writing requires extensive research and knowledge of the financial markets, making it an appealing option for experienced writers who can command higher rates.
Additionally, many people are looking for investment advice and guidance, which means there’s always a steady demand for such work, which makes this freelance writing niche profitable. The best part is that with the right approach and dedication, you could make a fantastic living as an investment writer in 2023.
Is it better to start a blog or write for others?
Whether to start a blog or write for others is a personal decision. Blogging can be a great way to build your brand and connect with readers, but it also requires more work than just writing for someone else.
Writing for someone else allows you to focus on your byline and the content you are creating, while blogging requires you to manage the entire blog, including marketing, SEO, and other tasks.
It is important to consider what type of writing you are interested in and how much time and effort you are willing to put into it before deciding which route is best for you.
How do I start a successful blog?
Creating a successful blog can be intimidating, but with the right steps, you can have your blog up and running in no time.
We can help you get started with our free Start a Blog Boot Camp.
Each freelance writing niche has unique skills required to succeed in each respective area; however, no matter which one appeals most to you personally, anyone can break into the world of freelance writing with dedication and effort!
Taking the time now to brainstorm ideas for potential niches will give you a better chance at success later on down the line!
So why not give it a try? You never know what opportunities await with these freelance writing niches!