Best SEO Tools: 25 Tools to Become an SEO Expert in 2024

You need the best SEO tools to maximize your earnings, and we researched your options to make it easier for you to make a decision.

The specific SEO tools you need for SEO optimization will vary depending on your work, but you’ll be well on your way to success by having a few key tools in your arsenal.

Whether you’re looking to increase traffic to your website, improve your website’s ranking, or just want some help with link building, we’ve got you covered!

Savvy SEO Quick Picks

We know some of you are raring to go and really want the best of the best to consider.

Here are our top picks of SEO tools to use on your blog and any other SEO work you may have:

• Best Overall SEO Tool: Surfer SEO
• Best Analytics: Google Analytics
• Best Keyword Tool: KWFinder
• Best AI Writer: Jasper

What Is SEO?

If you have a website, you want people to find it- that’s where on-page SEO comes in.

SEO is short for search engine optimization, and it’s all about making your site more visible to Google searches.

Good SEO practices make sure that your site appears as high as possible in the search engine results.

One way to up your SEO game is by using keywords throughout your site. Keywords are words or phrases that people are likely to search for when looking for a website like yours.

Another way to optimize your site is by backlinking from other websites to yours to give yourself credibility on your topic. Google views backlinks as a sign that your site is popular and relevant, which helps to improve your ranking in search.

But not everyone can just do SEO without having support from tools like Surfer SEO or Jasper.

These SEO tools are essential resources for bloggers that can help you increase traffic to your blog, do technical SEO analysis, improve your blog’s ranking on Google, and build links to your blog.

So let’s get into the best tools you can use to make your website more visible to customers!

Best SEO Tools 

1. Ahrefs

Ahrefs is one of the top SEO tools used by SEO specialists. It can be used to see a variety of SEO data, including backlink audits, competitive analysis, URL rankings, and more.

One of the most valuable features of Ahrefs is the ability to audit your backlinks. This process can help you identify and remove any harmful or low-quality links in your SEO strategy.

In addition, Ahrefs can be used to track your competitors’ SEO performance. By understanding what they are doing, you can adjust your approach accordingly.

Finally, Ahrefs’ URL rankings can help you monitor your website’s progress over time. Overall, Ahrefs is a valuable tool that can improve your website’s SEO.

Price: pay yearly = 2 months free

• Lite: $99 a month or $83 a month ($990 a year)
• Standard: $199 a month or $166 a month ($1,990 a year)
• Advanced: $399 a month or $333 a month ($3,990 a year)
• Enterprise: $999 a month or $833 a month ($9,990 a year)

Pros & Cons

Pros

• Interface is easy to use and understand
• Help build a solid content strategy
• Useful for figuring out your competitor’s backlinks
• Contains important tools needed for any SEO project: keyword research, backlink analysis, and site auditing

Cons

• No free trial
• An expensive SEO tool for beginners
• No mobile app

2. Surfer SEO

Surfer SEO is a powerful keyword research tool that allows you to quickly and easily identify profitable organic keywords.

It is easy to find the right long-tail keywords, track your rankings, and optimize your website for better visibility in search.

With Surfer SEO, you can get an in-depth look at how your competitors rank for various keywords and learn more about which keywords will most likely bring you results.

In addition, Surfer SEO provides valuable insights into the SERP landscape to make informed decisions about your SEO strategy.

Price: Pay yearly = 17% discount

• Basic: $59 a month; $49 a month/$588 annually
• Pro: $119 a month; $99 a month/$1,188 annually
• Business: $239 a month; $2,388 annually

Pros & Cons

Pros

• Assistance available 24 hours a day, 7 days a week
• Content Planner: helps you discover many long-tail keywords related to your topic; arrange them in a cluster format you can use to generate content and improve your SEO score
• SERP Analyzer: assess and research top-ranking items
• Content Audit: checks your existing blog pieces against top 10 ranking articles to improve them
• Content Editor: examines top-ranking blog postings and provides a list of keywords that should be used in your article

Cons

• Price may be high for some users
• Some of the SEO tools included may be challenging to learn
• Basic package only has 10 Content Editors and 20 Audits a month, only helpful for small blogs

3. Jasper

If you’re a content writer, you know how important it is to produce quality, keyword-rich articles that will help your website rank high on search engine results pages.

But sometimes, it’s challenging to come up with fresh ideas. Luckily, there are tools out there that can help. One of the best is Jasper.

Jasper is a tool you can use to make more money from your site. It uses artificial intelligence to help you write better SEO content by understanding the context of your article and writing the following sentence for you.

There are over 50 templates to help you write emails, video titles, Facebook Ad copy, generate paragraphs, and more!

Price: Pay yearly = 16% discount, with 2 months free

• Starter: Starts at $29 with 20,000 words; $24 a month for a total of $288
• Boss Mode: Starts at $59 with 50,000 words; $49 a month for a total of $588

Pros & Cons

Pros

• Saves you time by writing the following sentence or paragraph for you
• Ensures that your articles are well-written and optimized
• Plagiarism is not an issue with Jasper, as it writes its original sentences
• Fee can be paid monthly or annually
• Facebook group dedicated to Jasper users
• Jasper recipes help you generate better content

Cons

• Users may find the cost too high
• If you go over your word limit, the added cost can be expensive

4. Google Search Console

Any good SEO writer knows that Google Search Console (formerly Webmaster Tools) is one of the must-have free SEO tools.

Google Search Console is the best free SEO tool for any user and one of the most well-reviewed.

With Search Console, you can see which keywords drive traffic to your site, get detailed reports on your website’s click-through rate, etc.

You can also use Search Console to submit your sitemap to Google and request that your website be indexed.

Not only does Google Search Console help you to track your progress and see how your articles are performing, but it also provides useful insights into what people are searching for.

This data can be invaluable for your SEO strategy when planning future articles and ensuring that you’re always writing about the topics that people are most interested in.

Price: Free

Pros & Cons

Pros

• Gives you easy access to your site’s search statistics
• Can submit pages for search indexing
• Site owners can see which queries result in their site being in a Google search
• See how often pages are clicked on

Cons

• Doesn’t give you any information about your competitors

5. Google Analytics

Google Analytics is another one of the free SEO tools that are essential for any good SEO writer. It allows you to track your website’s traffic and see where it’s coming from.

This is valuable information that can help you determine which of your articles are the most popular and which need more work. It tells you the time readers spend on site, bounce rate, and page speed.

In addition, Google Analytics can help you identify which keywords bring people to your website and which ones you need to focus on more.

Price: Free

Pros & Cons

Pros

• Free
• Easy to use and understand
• Provides valuable insights into your website’s traffic

Cons:

• Need a Google account to use it

6. MOZ Pro

MOZ Pro is an all-in-one SEO tool that offers various features to help you with your SEO efforts.

The most valuable features include link analysis, keyword research, site audits, and rank tracking.

MOZ Pro also provides you with detailed reports that can help you better understand your SEO progress and where you need to make improvements.

Price: pay yearly = 20% discount

• Standard: $99 a month; $79 a month for a total of $950 yearly
• Medium: $179 a month; $143 a month for a total of $1719 yearly
• Large: $299 a month; $239 a month for a total of $2,868 yearly
• Premium: $599 a month; $479 a month for a total of $5,750 yearly

Pros & Cons

Pros

• Offers a wide range of features to help you with your SEO efforts
• Provides valuable insights into your SEO efforts by crawling and auditing your sites
• Fees can be paid monthly or yearly
• Offers a FREE 30-day trial

Cons

• Monthly fee may be too high
• Only data and metrics for the United States available

7. Seobility

SEObility is a comprehensive SEO tool that helps you keep track of your website and SEO progress. Still, it also crawls all related pages to ensure no problems like duplicate content or broken links.

And if there are any issues, SEObility will quickly let you know so you can fix them right away. This way, you can be confident that your website is always up to par and optimized for the best possible SEO results.

Price

• Basic: Free
• Premium: 30-day free trial then $50 monthly; $480 yearly
• Agency: $200 a month; $1,920 yearly

Pros & Cons

Pros

• Track daily keyword rankings by search engine and demographic
• Crawls on-page and give suggestions on how you can improve the page
• Analyzes your competitors’ websites so you can make decisions about optimizing your content.

Cons

• Has no filters for most reports
• Can be challenging for new users to learn

8. Ubersuggest

Ubersuggest is a great SEO tool for helping you develop ideas for your website’s SEO. It’s simple to use and provides helpful information for your keyword research.

You can use it to find out what keywords and related keywords are being searched for, how much competition there is, and what articles are being ranked highly for those keywords.

Ubersuggest can be used to check out your competition and give you an edge over your competitors. It’ll show you what keywords they’re ranking for and how much traffic they’re getting from them.

Price: each with a free 7-day trial

• Individual: $29 a month; $290 lifetime
• Business: $49 a month; $490 lifetime
• Enterprise/Agency: $99 a month; $990 lifetime

Pros & Cons

Pros

• Easy to use SEO tool to get keyword suggestions
• Provides a lot of useful information about search volume and SEO metrics
• Check out your competitions web pages for specific keywords

Cons

• Doesn’t have as many features as some of the other tools on this list
• Free version is pretty limited

9. Mangools

Mangools is one of the most popular SEO tools available. It offers a variety of features that can help you improve your website’s ranking on search engines.

One of the most valuable features is the keyword research tool called KWFinder. The keyword research tool lets you see which keywords are most popular with users and track how your website is performing for those keywords.

Mangools also offers a variety of other SEO tools, such as SERP Checker, SERP Watcher, LinkMiner, and Site Profiler. These tools can help you identify opportunities to improve your website’s SEO.

Price

• Free Trial: You can try out Mangools with a free ten-day trial
• Basic: $49 a month; $358.80 yearly
• Premium: $69 a month; $478.80 yearly
• Agency: $129 a month; $958.80 yearly

Pros & Cons

Pros

• Offers a 10-day free trial with no credit required
• Can pay monthly or yearly
• You can get a detailed profile of your competitor sites with SiteProfiler
• KWFinder is one of the most accurate keyword research tools available

Cons

• Can’t separate searches by client

10. Google SERP Preview Tool

Google SERP Preview Tool is one of the best free SEO tools that let you see how your website will appear in search, complete with the title and description meta tags.

Just enter your URL and keywords, and the tool will do the rest. 

It’s a quick and easy way to track your progress and ensure that your website appears in the search results exactly as you want it to

The Google SERP Preview Tool is handy for keeping an eye on your web pages, titles, and descriptions meta tags. These are two of the most important elements of SEO, so you need to make sure that they’re optimized for your target keywords.

Price: Free

Pros & Cons

Pros

• Free tool
• Can see how your website will look in the search results

Cons

• It’s basic and there are some analytics you may want that this won’t provide
• No full reports or feedback for SEO improvement

11. KWFinder

KWFinder is one of the best SEO tools out there for helping you to find the right keywords for your website. Search engines are constantly changing and evolving, so keeping up with the latest trends can be challenging, and you need a keyword tool to support your website.

It is a powerful tool by Mangools that makes it easy to find relevant keyword ideas for your particular word or phrase. With this tool, you can instantly see how popular a particular keyword is and get ideas you may want to use.

Price

• Basic: $49 a month; $358.80 yearly
• Premium: $69 a month; $478.80 yearly
• Agency: $129 a month; $958.80 yearly

Pros & Cons

Pros

• Makes it simple to locate difficult-to-find keywords.
• Search volume and KD (keyword difficulty) capacity are superior to most other premium tools
• Extremely inexpensive pricing plans
• Access to 4 more tools in addition

Cons

• Can’t perform limitless keyword searches each day
  • Restrictions are refreshed every 24 hours but are still limiting

12. SEMRush

SEMRush is one of the most effective SEO solutions available. It’s used by individuals and businesses of all sizes to help improve their search engine rankings and keyword analysis.

Some of the features included in the paid plans are competitor analysis, position tracking, backlink analysis, and site audit.

Check out my in-depth Semrush Review to see how its AI writing assistant, content audit program, and backlinks tools will drive traffic to your website.

Price: Save 17% if you pay annually

• Free: limited use of the other tools and the data you pull using this SEO tool
• Pro: $129.95 a month
• Guru: $249.95 a month
• Business: $499.95 a month

Pros & Cons

Pros 

• Provides a lot of data for free
• Offers competitive analysis
• Helps track positions and rankings
• Identifies backlinks
• Performs site audits

Cons

• The paid plans can be expensive
• Not all features are available in the free plan
• Difficult to understand and use without training

13. WooRank

Are you looking to improve your website’s SEO? Woorank is a top SEO analysis and keyword tool that offers paid and free SEO tool options to track and report marketing data.

With Woorank, you can get an in-depth look at your website’s SEO progress and detailed insights on where there’s room for improvement with page speed and other SEO practices.

And unlike most SEO tools, Woorank also provides a marketing checklist to help you optimize your site for success.

Not sure which keywords to target? Woorank can make relevant keyword suggestions based on your website’s content.

Price: pay yearly, and you get 4 months FREE!

• Pro: $79.99 monthly; $639.00 yearly
• Premium: $199.99 monthly; $1,599.00 yearly
• Enterprise: For teams- call the Sales Team for prices

Pros & Cons

Pros

• Offers a free 14-day trial
• Provides a marketing checklist
• Gives you an analysis of your competitor’s website

Cons

• Price is a bit high for those on a budget

14. HubSpot Website Grader

Websites often have errors that hurt organic traffic and cause a poor user experience. But all that can be avoided if you take steps to fix the errors and optimize the site.

The SEO tool that website and blog managers use to find those errors and get suggestions for optimizing the site is called a “website grader.”

One of the most popular website graders on the market today is HubSpot Website Grader. Hubspot’s Website Grader will check your website for common errors and give you a report with suggestions for fixing them.

Just enter your website’s URL and email address, and Hubspot will run a report that grades your site on a scale of 1-100. This SEO tool takes a look at the following:

• Security: Is your site secure?
• Performance: How fast does your site load?
• Mobile-friendliness: Is your site mobile-friendly?
• SEO: How well is your site optimized for search engine results?

The report for each category explains what your site performs well in, where you may improve, and how. It also directs you to easy, free training on improving various aspects of site performance, including SEO.

This HubSpot website grader is ideal for people who aren’t experts in marketing and want insights and ideas presented plainly with one of the free SEO tools.

Price: Free

Pros & Cons

Pros

• Free SEO tool
• Easy to use
• Report provides recommendations on how to improve your website.

Cons

• Free report is not as detailed as some of the paid options

15. XML Sitemaps

If you’re running a website, it’s essential to make sure that search engines can find all of your pages. One way to do this is to create a sitemap. A sitemap is simply a list of all the pages on your website, and it tells search engines which pages are most important.

XML Sitemaps can help you create a sitemap for your website quickly and easily. All you need to do is enter your website’s URL, and they’ll create a sitemap that you can submit to search engines.

This will give them a better idea of your website, and it will help them index your pages more effectively.

Price

• Online Generator: Free up to 500 pages
• PRO Sitemaps: $3.49 a month for 1,000 to 1.5 million pages

Pros & Cons

Pros

• No registration required
• Sitemaps are ready immediately
• You can download the sitemap file

Cons

• You are limited to 500 pages per sitemap

16. SpyFu

SpyFu is one of the best SEO tools available, and it’s beneficial for competitive keyword research. It is a search analytics site that collects data from the internet to assist businesses and organizations determine which keywords they buy with Google AdWords.

With SpyFu, you can see which keywords your competitors are using and their Google Ads campaigns and organic search results. This information can be used to help you improve your SEO strategy and drive traffic to your Google Ads campaigns and website.

In addition to keyword research, SpyFu also allows you to track your website’s progress over time to see how your efforts are paying off.

Price: Users can pay monthly or annually; annually = 30% off the price

• Basic: $39 a month; Yearly breaks down to $33 a month
• Professional: $79 a month; Yearly breaks down to $58 a month

Pros & Cons

Pros

• Track keyword ranking
• Users can improve their SEO strategy
• Helps you review competitors’ keywords
• Runs a keyword group analysis

Cons

• Data is not always accurate
• Tool interface may be challenging to use in the beginning

17. Answer The Public

If you’re looking for a great keyword research tool that can help you develop content ideas, you should check out Answer The Public.

It’s one of the best SEO tools out there, and it can be a huge help when it comes to an understanding of what people are searching for online.

With Answer The Public, you can easily see what topics are popular and then create content around those topics. You can enter a seed keyword and get hundreds of related keywords in return and then use these keywords to create blog posts, infographics, or even video content.

Price

• Free plan: limited features
• Monthly: $99 a month; can be canceled at anytime
• Annual: $948 a year; save 20%
• Expert: $199 a month; can be canceled at anytime

Pros & Cons

Pros

• Unlimited searches are available with the paid version
• One search yields hundreds of keyword ideas
• Results can be used to generate content ideas

Cons

• Some results may not be relevant to your seed keyword
• Free version is limited based on Answer the Public’s traffic at the time of your search

18. Screaming Frog (SEO Spider)

If you’re a website owner, you know how important it is to have a well-functioning site. Errors can quickly turn visitors off, and search engines may penalize your site if they find too many problems.

Screaming Frog is a website audit tool that quickly finds errors on websites. It can identify broken links, missing images, and other problem areas for link building that make your site look unprofessional.

In addition, Screaming Frog can also help you improve your site for link building and also to optimize your website for better search engine visibility.

Price

• A free version is available
• £149.00 per year

Pros & Cons

Pros

• Screaming Frog will find any duplicate content on your site
• Generates XML Site
• Free version is one of the best free SEO tools that can scan for broken links, errors, and redirects

Cons

• Can only crawl up to 500 URLs with the free version
• Free version can’t save crawls and re-upload

19. Google Trends

Another one of the best SEO tools is Google Trends. Google Trends is a tool that allows users to see how popular certain search terms are.

The data is presented as a graph, with the most popular terms appearing at the top.

Users can see how a term’s popularity has changed over time and can also compare multiple terms side-by-side. This can be a valuable tool for marketing, as it can help identify trends and target keywords.

It can also be used for research, providing insights into what people are searching for. However, it is important to note that Google Trends only shows relative popularity, not absolute numbers, so it’s not a perfect estimation.

Price: Free

Pros & Cons

Pros

• Easy and convenient to use
• Collects data for multiple countries
• Useful for marketing and research purposes
• Keeps a record of trending keywords
• Discovers trending online topics

Cons

• Minimum traffic requirement for your site to be featured on Google Trends
• May contain inaccurate information

20. SEOQuake

SEO is essential for getting your site seen by potential customers. But with so many different ranking factors to consider, it can be tough to keep track of everything. That’s where SEOQuake comes in.

This powerful tool offers a wealth of detailed information on websites, including their Google PageRank, Alexa Rank, backlinks, etc. Best of all, it’s one of the completely free SEO tools to use.

Simply install the SEOQuake extension on your browser, and you’ll be able to get valuable insights into any website with just a few clicks.

Price: Free

Pros & Cons

Pros

• Exports your search data into a CSV format
• Looks at both external and internal links
• Useful for on-page audits of your website
• URLs can be compared in real-time

Cons

• Information can confuse new website owners and bloggers

21. Seolyzer

Seolyzer is a powerful site crawling and log analysis tool that can help you figure out how search engines perceive your website. The tool gives you insights into things like site structure, internal linking, and redirects, so you can make changes to improve your SEO.

The tool is also helpful for troubleshooting issues with your site, such as indexing problems or crawl errors. Seolyzer is easy to use and can be a valuable asset for any website owner who wants to improve their search engine ranking.

Price: Can be paid monthly or yearly- you get 2 months free if you pay yearly

• Free Package: for use with only 1 site
• Lite Package: €39 a month; €390 a year
• Advanced Package: €69 a month; €690 a year
• Premium Package: €249 a month; €2490 a year
• Enterprise Package: €5990 a year

Pros & Cons

Pros

• Helps you see what your most crawled pages are
• Analyzes your page performance and crawl volume
• Measures desktop versus unique mobile KPIs
• Monitors SEO issues like poor response time and error messages

Cons

• Advanced and Premium packages are expensive

22. Keywords Everywhere

The Keywords Everywhere browser plugin is one of the handiest SEO tools for bloggers, small business owners, and marketers. The plugin displays data such as monthly search volume, CPC, and competition on some websites.

The data is pulled from the Google Keyword Planner and other sources, and it appears in a different Keywords Everywhere tab. Simply download the plugin and click on the Keywords Everywhere icon in your browser toolbar.

When you visit a website that supports the plugin, the data appear in a separate tab.

For example, if you’re researching keywords for a blog post about gardening, you’ll be able to see how many people are searching for gardening-related terms each month.

You can also see how much competition there is for each keyword and the estimated CPC. This information can be beneficial in deciding which keywords to target in your blog post.

Price

• $10 package: 100,000 credits
• $50 package: 500,000 credits
• $100 package: 1,000,000 credits

Pros & Cons

Pros

• Interface is easy to use
• Extremely affordable
• It’s a browser extension
• Can analyze keywords and search term variations on a competitor’s website

Cons

• Can only be used for keywords- nothing else
• Turn it off if not searching for keywords, or you’ll waste credits

23. Fat Rank

Fat Rank is a free keyword rank checker tool available as a mobile and Chrome extension. It is one of the best free SEO tools and helps you find out where your website ranks on Google.

Simply enter the URL and keyword, and Fat Rank will give you the results where websites rank for that keyword. You can then use that information to adjust your SEO strategy and improve your chances of ranking higher on Google.

Price: Free

Pros & Cons

Pros

• Unlimited keywords to use for any website
• Fat Rank graphs: see how web pages change over time
• Reports are available in both CSV and PDF versions

Cons

• Multiple keywords cannot be checked at one time
• It doesn’t have a save feature for keyword searches

24. Siteliner

The higher your website ranks in search engine results pages (SERPs), the more likely people are to find it. And one way to improve your SEO is to use the SEO tool called Siteliner.

Siteliner is one of the free tools that helps website owners identify various issues impacting their SEO. For example, it can help you find duplicate content, broken links, and other problems that can hurt your ranking.

It can also give you insights into how your website is being crawled by search engines, which can help you optimize your site accordingly.

Price

• Free Tool: Up to 250 pages
• Premium: Up to 25,000 pages – 1 cent per page

Pros & Cons

Pros

• Free to use
• Finds the duplicate copy on your page
• Finds the broken links on your page

Cons

• Limited pages to analyze on the Free package

25. Majestic

Backlinks are one of the most critical factors in SEO performance, yet they are often overlooked. Majestic focuses on backlinks, providing users with valuable data that can help them improve their SEO ranking.

Majestic has a wealth of backlink data from a variety of sources. This data is significant to performance because it can help users identify patterns and improve their website’s linking strategy.

In addition, Majestic’s tools are designed to be user-friendly, so users can easily navigate the website and find the information they need.

Price: monthly and yearly price plans are available, 7-day money-back guarantee

• Lite: $49 Monthly; $499.99 yearly
• Pro: $99 Monthly; $999.99 yearly
• API: $399 Monthly; $3,999.90 yearly

Pros & Cons

Pros

• Tracks real-time site performance
• Reports are easy to understand
• Provides information to evaluate what your competitors are doing
• Majestic database contains over 8 trillion URLs

Cons

• More guidance on how to use the tool
• User interface can be hard to understand
• Only one user account included in the Lite and Pro packages

Key Takeaways

The best SEO tools can be an excellent asset for any business that wants to improve its online visibility.

By helping to optimize website content, do keyword analysis and track search engine rankings, these paid and free tools can give your website a competitive edge and help you make money blogging.

However, it is essential to remember that none of the free tools or paid SEO tools is perfect. Each has its strengths and weaknesses, and the best results will often come for your own SEO strategy from using different tools.