If you want to work from home, learning how to become a copywriter can open up many doors for profitable income.
But where do you start? What are the steps you need to take to become a copywriter?
This article will give you the steps you need to become an employed copywriter and provide tips on finding clients and making money without a typical 9-5 job.
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What Is A Copywriter?
Copywriters write copy ads and more to gain interest in the market for whatever company they work for.
They are a valuable asset to any organization, providing expert writing that best markets products or services. They are the creative minds behind effective advertising and create ads that make you want to buy the advertised product or service.
A professional copywriter must have excellent writing skills and an understanding of human wants and needs to get attention and get customers to buy what they’re selling.
They are responsible for coming up with persuasive writing for catchy slogans, headlines, and body copy that will reach the target audience and make people take notice and influence them to take action.
Copywriters usually work for advertising agencies, though they may also be employed directly by companies or work as freelance copywriters. A freelance copywriter typically works remotely and is a self-employed contractor.
How much do copywriters make?
The compensation varies depending on the company, the size of the project, the level of experience, and the industry.
For example, a junior freelance copywriter in the fashion industry may get paid less than a senior copywriter in the financial services industry.
Generally speaking, most copywriters earn between $43,265 and $65,844 a year per Salary.com.
However, experienced and successful copywriters can earn significantly more than this- there are six-figure copywriters who have many years of experience under their belts
Many six-figure copywriters work for major corporations or advertising agencies. Copywriters who freelance or work for smaller companies often make less than those employed full-time.
How To Become A Copywriter
A formal education isn’t needed for copywriting, but the more skills and experience you have, the more pay you get.
It’s a great job that anyone can start from home. Whether you’re a stay-at-home mom or a student who wants to make money, learning how to write compelling copy like a six-figure copywriter can help you achieve financial freedom.
1. Learn Copywriting Basics
Aspiring writers who want to learn copywriting basics should start with the basics of writing itself.
You need to understand how to write a clear, concise sentence that packs a punch with good details and essential information.
To be a better copywriter simply means to be an accomplished writer with your own voice and good grammar and content.
A great way to practice this is to take a piece of writing and cut it down by half. You have to find a way to skim out the unimportant or fluff words and focus on the informative content that readers need.
Not only will this help you hone your writing skills, but it will also help you focus on the most critical aspects of your message. The best copywriters can get their point across quickly and effectively, even with less text.
Then, you’ll need to learn more specific copywriting techniques. These can include using persuasive language, crafting attention-grabbing headlines for landing page copy, and understanding how to format text for maximum impact.
Some people have a natural knack for copywriting, and others may need to learn the basics through a formal course. By taking the time to learn these copywriter skills, you’ll be well on your way to becoming a good copywriter.
2. Take A Course
Whether you’re writing for the web, for advertising, or any other purpose, being able to write persuasive, compelling copy is essential.
If you’re serious about becoming a good copywriter, taking a course on copywriting is a significant investment. By learning how to write compelling copy, you’ll be able to take your writing career to the next level.
Fortunately, plenty of resources are available to help you learn copywriting online and in person. You can find books, online courses on SkillShare, and more to teach you the basics.
An excellent copywriting course will teach you the basics of effective writing, including how to craft headlines, write persuasive body copy, and create calls to action that compel readers to take action.
In addition, a copywriting course will help you practice your new copywriter skills with feedback from an experienced instructor.
3. Pick Your Copywriter Niche
There are a lot of different copywriting niches out there, and it can be tough to decide which one is right for you.
Here are a few things to consider when picking your copywriting niche:
- What are you passionate about?
- What do you have experience with?
- What do you feel confident writing about?
Your niche should be something that you’re interested in and feel confident writing about. It’s also important to have experience in the niche to produce quality content.
If you have a background in marketing, for example, you may want to specialize in writing ad copy. If you’re a gifted copywriter with a knack for creating compelling content, on the other hand, you may want to focus on web writing.
Once you’ve narrowed down your options, choose the niche that feels like the best fit and start building your copywriter portfolio.
Stand out with helpful programs and certifications.
There is a lot of competition among freelance copywriters, so it’s important to stand out from the crowd. One way to do this is to use Jasper AI, which is a tool that helps you improve your writing.
Using Jasper AI can help you land more clients and projects, leading to more success as a freelance copywriter business owner.
Another tool you can use is Surfer SEO, which will help you optimize content for better ranking online but also guarantees you’re writing the keywords and giving people the info they need from your writing copy.
4. Create A Work Portfolio
As a copywriter, one of the best ways to showcase your work and attract potential clients is to create a copywriting portfolio on your own website on a web host like Bluehost.
Putting together a strong portfolio takes time and effort, and can help particularly if you want a full-time job, but it will be well worth it when you start landing clients and projects by demonstrating your skills.
Your portfolio should highlight your best and most recent writing samples. When choosing writing samples to include in your portfolio, it is important to select pieces representing your overall style and approach.
If you specialize in a particular genre or type of writing, such as SEO (Search Engine Optimization) copywriting or web content, include examples of your work in these areas.
In addition, try to choose samples that demonstrate the range of your skills, from more traditional pieces to more creative and casual ones.
Also, include any relevant metrics or results that you achieved while writing copy for your clients and any awards or recognitions you have received. Be sure to include a link to your portfolio in your contact information.
By doing this, you’ll give potential clients an idea of the value that you can bring to their business.
So get started today, and soon you’ll have a polished online portfolio that will help you take your copywriting career to the next level.
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5. Get Clients
Now that you know how to become a copywriter, learned a few new writing tricks, honed your skills, and put together a portfolio, it’s time to look for clients.
One of the most important things you can do is build a solid client base. You don’t have to wait until you are a highly skilled copywriter.
Having regular clients who give you consistent work can help to make your business more stable and prosperous. So how can you go about getting copywriting clients?
There are many ways to go about this, and the approach you take will depend on your skills and goals.
One of the best ways to find prospective clients is through networking.
Attend industry events, join relevant online communities, and connect with other professionals in your field. These connections can lead to new opportunities and help you get your name out there and possibly land your first few clients.
Reach out to companies directly.
If you’re interested in working with a particular niche industry or on a specific type of project, the best bet is to reach out to them directly. Send a tailored pitch or apply for open positions.
Join a freelancer platform.
Websites like Fivver, Upwork, and FlexJobs connect businesses with freelancers for various projects, including copywriting, video scripts, and more. These sites can be a great way to get started in freelance copywriting, as it allows you to build up your portfolio and reviews that other potential clients can easily see.
Work with a job agency.
Working with an agency specializing in copywriting and marketing can be beneficial as they often have established relationships with clients. However, it’s vital to research agencies carefully before signing any contracts, as some have been known to take advantage of writers.
Another great way to get clients is through referrals.
Hopefully, your current clients are repeat clients, but they can also hold the key to a whole new project with someone else. Ask your current clients if they know anyone else who might need your services.
Don’t forget the power of social media.
Use platforms like LinkedIn to market yourself and reach out to potential clients in social media posts. By following these tips, you’ll be well on your way to building a solid client base as a freelance copywriter.
Pros & Cons Of Copywriting
- Copywriting is a great way to work from home and make money.
- You can be your own boss and work when you want.
- Copywriting is a great way to use your creativity to reach a target market.
- You can work in a variety of industries and sectors.
- There is a lot of competition, so you have to be able to stand out.
- Copywriting can be stressful when trying to meet deadlines.
- You need to develop a thick skin as you will receive constructive criticism and changes may be needed for projects.
Copywriting Job Options
The traditional 9-to-5 work model is not for everyone. More and more people are opting for the flexibility and freedom of their own business as someone who writes copy for businesses on a contract basis.
As a freelance copywriter who owns their own copywriting business, you can choose when and where you work writing copy. You can take on as much or as little work as you want and set your own rates for your copywriting services.
Business owners are always on the lookout for freelance copywriting content creators who can provide compelling, persuasive, and engaging copy for their online content and social media posts.
As long as you fit the bill, you can join freelance sites like Fivver, Upwork, and FlexJobs and start getting projects and making money from your business.
Some copywriters work in-house for a marketing agency and specialize in particular writing, such as SEO copywriting or technical writing.
Agency copywriters are the creative minds behind ad campaigns. They develop concepts and write sales copy for commercials, print ads, sales pages, and digital platforms.
The best agency copywriter understands human behavior and knows how to craft persuasive messages that drive results.
They are also excellent communicators and collaborate well with other creative team members, such as art directors and designers.
Working as a corporate copywriter is an excellent choice if you’re looking for a challenging and rewarding career.
As a corporate copywriter, you’ll create compelling, persuasive, and accurate marketing materials for your company.
This can include everything from website content to SEO copywriting to internal emails and brochures to a video sales letter.
While the exact nature of your work will depend on your employer, you’ll need to be able to research complex topics, understand the needs of your audience, and communicate clearly and concisely when you write copy.
In addition, you’ll need to be able to work well under pressure and meet deadlines.
Learning copywriting means you need to figure out how to be persuasive. You need to capture your reader’s attention and influence them to take a desired action, whether that’s clicking on a link, buying a product, or signing up for a newsletter.
If you’re not sure whether you have what it takes to be a great copywriter, here are some signs that you might be a good fit for copywriting:
- You enjoy writing and have a knack for it.
- You’re persuasive and know how to convince people.
- You understand what motivates people and can tap into their emotions.
- You have an eye for detail and can spot errors.
- You’re creative and come up with original ideas.
If you possess these skills, you have a solid foundation for becoming a successful copywriter. However, keep in mind that copywriting is also a craft that can be learned.
Even if you don’t have all of the above skills as a copywriter, you can still develop them over time if this is the career you want or the side hustle you need for extra income.
If you’re a freelance copywriter, the Steady app can be a great way to find clients. The app helps businesses connect with copywriters who can help them write large and small projects.
You can use the app to search for writing copy gigs in your area of expertise and then apply for those interested.
Once you’ve been hired, you can use the app to communicate with your client and track progress on the project. The app also allows you to rate your experience working with a client, which can be helpful for other copywriters who are considering working with them in the future.
Fiverr is a great resource for freelance copywriters looking for new clients and one of the best job boards we can recommend.
The platform provides a wide range of services, and it’s easy to find copywriters who specialize in the type of writing you’re looking for. You can browse through the different gigs and choose those that best match your skills.
Once you’ve found a potential client, you can send them a message to discuss the project in more detail. Fiverr also makes it easy to manage payments and keep track of your earnings.
Professional copywriters looking for clients can find many leads by signing up for FlexJobs. FlexJobs is a website that offers telecommuting, freelance, and part-time job opportunities on their job boards.
Many of the jobs posted on FlexJobs are in the marketing and advertising industry, which means there are often opportunities for copywriters.
You can search FlexJobs by job title, keyword, or industry to find online copywriting leads. Also, set up alerts so you’ll be notified when new jobs that match their criteria are posted.
You’ll increase your visibility and significantly improve your chances of landing copywriting clients by taking these steps.
Frequently Asked Questions
What is copywriting?
Copywriting is the art of writing persuasive, compelling, and exciting copy for marketing materials such as websites, brochures, and emails.
Good copywriters can capture the reader’s attention and get them interested in the product or service they are promoting.
What type of jobs can you get with copywriting skills?
There are many different types of jobs in demand that you can get with good skills as a copywriter.
You could be:
- a freelance writer
- writing website content
- working for a magazine
- a copywriter for a company
- writing ad copy for social media
- marketing materials
Other jobs you could get as a copywriter include content strategist, content marketer, SEO specialist, and social media manager.
The options are endless!
Other Jobs From Home
Home businesses are becoming increasingly popular as people seek to make extra money or complement their current income.
And with the rise of the internet, there are several jobs besides copywriting that can be done from home, with little or no start-up costs.
Proofreading is a vital part of the publishing process, and there is always a demand for skilled professionals who can ensure that documents are error-free.
You don’t need the training to become a proficient proofreader, though there are courses or tests you can check out to see if it’s the right path for you.
Many proofreaders start on Fiverr offering their services to build up their experience and create strong client relationships for a successful business.
Learn how to become a proofreader and start a freelance business in this FREE Workshop by Proofread Anywhere!
Bookkeeping jobs are becoming increasingly popular as more businesses move their operations online.
There are many different bookkeeping jobs that you can do from home, including data entry, reviewing and writing reports from accounts receivable and payable, and creating income statements or balance sheets.
This free workshop by Bookkeeper Launch shows you how to start a profitable online bookkeeping business.
In today’s increasingly connected world, working from home as a virtual assistant is a great way to get started in the gig economy.
You can become a virtual assistant and provide administrative support, SEO services, email copywriting, direct mail, customer service, and various other services to clients from all over the world.
$10K VA offers a FREE workshop to learn how to become a virtual assistant, so check it out to learn more.
Transcription jobs are one of the most popular work-from-home opportunities available today. And it’s not hard to see why.
Becoming a transcriptionist is relatively easy to learn. It involves listening to audio recordings and transcribing them into written form. This can include anything from speeches and interviews to podcasts and TV shows.
While some legal or medical transcription jobs require experience or specialized training, many entry-level positions only require good typing skills and attention to detail.
Transcription Anywhere offers a FREE mini-course to jumpstart your transcription career path.
Blogging is a great way to earn money from home. Anyone with a computer and an internet connection can start a blog, and there are many platforms (such as WordPress and Blogger) that make the process relatively easy.
However, starting a blog isn’t just about setting up a website and posting your thoughts in a blog post; it’s also about building an audience and creating content that readers will find interesting and valuable.
Once you’ve found your niche, come up with a list of topics you want to write about, and be sure to update your blog regularly with new content.
There are also many different types of jobs related to blogging, from writing blog posts to managing a blogger’s social media accounts.
Freelance writing is a great way to make money from home. There are many different types of freelance writing, such as content writing, copywriting, and ghostwriting.
- Content writers create original content for websites, blogs, and other online platforms.
- Copywriters write marketing materials such as sales letters and email campaigns.
- Ghostwriters help clients write articles, books, and other pieces of content.
Freelance writers can work for themselves or for companies that provide writing services. There is a high demand for freelance writers, and many businesses are willing to pay good money for quality writing.
To be a successful freelance writer, you need to have strong writing skills and be able to meet deadlines. You also need to be able to market yourself and your services.
Not sure how to start a freelance writing business? Earn More Writing will show you how to start a profitable freelance writing business.
Copywriting is a great way to make money from home. It’s relatively easy to learn and is a high-income skill anyone can develop.
To be successful, you need strong writing skills and the ability to meet deadlines. You also need to be able to market yourself and your services.
You can find writing opportunities online or start your own business as a content writer or ghostwriter.
With some practice, you can soon be earning good money in your small business as a copywriter.