Leadpages
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Product Cost
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Tools and Features
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Ease of Use
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Customer Service
Bottom Line
Leadpages is an excellent solution for businesses looking to create compelling landing pages that drive conversions and capture leads.
Pros
- User-friendly interface
- Drag and drop style, which makes things quicker and easier
- Custom domain usage
- Optimization tools and conversion options are available
- Can integrate with a lot of different tools such as Google Analytics, Shopify, PayPal, Drift, YouTube, Facebook, and more
- Lots of different landing page templates for you to choose from
- Split testing is available so that you can see which kind of pages convert the best for you and your business
Cons
- Additional landing page templates will cost you extra money
- Lack of design templates on some plans mean less customization
- Templates aren’t all customizable- you need Leadpages drag and drop option to change things up as you want
- Some drag and drop work can be slow
- Can potentially get the same kind of design from cheaper WordPress plugins
- Leadpages pricing may be a drawback for some businesses
You want a solution that works, but the options out there are confusing and expensive.
They all seem like they should work, but then why aren’t you getting more customers? Why isn’t anyone buying what you have to offer?
Leadpages is an easy way for small businesses to create landing pages, sales funnels, popups & more without any technical skills needed!
We’ve heard plenty of hype and questions out there and needed to get this Leadpages review on the books so we all know once and for all if Leadpages is the real deal.
Have you heard of Leadpages? It’s a very popular landing page software for small businesses to get more leads, create sales pages, etc.
Today Leadpages is used by thousands of businesses around the world because it’s an effective solution for marketing needs.
They can help you as an easy interactive landing page builder, as well as attract customers with pop-ups and alert bars.
In this Leadpages Review, we’ll take a look at what advantages makes Leadpages so successful as well as some potential drawbacks you should know.
And don’t forget, just like everything else, Leadpages has some competition you may want to consider before you settle on one landing page builder!
Let’s see how Leadpages will stack up.
Start designing high-converting landing pages and websites within minutes. Choose from over 200+ beautiful templates!
Leadpages Overview
In the world of marketing, you want to stand out from your competitors and make sure that your business has a unique ‘voice’ or image.
With so many businesses on the web today, it’s difficult to be seen as something more than just another name in the list of search results on Google or other search engines.
You need the right tools to look professional and make your business a success!
The Leadpages platform helps you stand out in the crowd by allowing you to design and create landing pages for your business, product, or service.
A landing page is simply a website that directs customers to take certain actions when they get there, such as signing up for an email list, purchasing a product or taking advantage of a discount.
The point of the Leadpages landing page is to focus on your customer and provide opportunities for them to engage with you in an effective way.
What We Like
The beauty behind Leadpages is its simplicity- they’re a landing page builder for small businesses and can improve their marketing strategies. Leadpages makes it easy to look professional and draw customers in.
One of our favorite things that Leadpages offers is the wide range of templates that you can use and edit to fit your own branding and style.
Having everything on brand and fitting your aesthetic makes it all look professional to customers!
We also love the conversion tools that they offer to help you get more customers and leads – which is essential in business! You are also able to split test them as well, so you can see which type of landing pages convert the best for you.
Leadpages drag and drop builder is the most customizable spot, where you can make landing pages for your business needs. It’s set up to make things easier for you to create a landing page to convert customers.
Key Features
Leadpages features are all created to make reaching your customers easier and faster.
Landing pages are quick to build and it won’t take long before you have a professional page for your business or product.
One of the best Leadpages features is the hundreds of pre-built templates you can choose from for your website, all you do is upload images directly to the site, add videos, and more.
If you’d like, you can completely customize your landing page as well so that it has your branding and is completely unique to your brand. You can custom code items or drag and drop what you need.
Leadpages also offers a number of pop-up options for those looking to capture leads, which we’ll discuss in detail below.
Many businesses are looking to convert leads into paying customers to increase their revenue. A feature that makes it easier for you to convert visitors into paying customers is Leadpages Checkout integration.
With this integration you can choose to create an ‘Add To Cart’ button which allows users to purchase your product or service without leaving the landing page they are on.
You can also use Leadpages to create custom templates. This is a great feature for those who want something more than what is already available and don’t mind spending a little extra time on creating their landing page template.
Leadpages – Landing Page Builder
Leadpages allows you to create simple yet professional websites for your business with the template of your choice. Today there are over 1200 different templates on the site that can be customized if needed.
Leadpages offers many pop-up options for those looking to capture leads. You can either choose a lightbox or a full-screen pop-up where users are taken to either a thank-you or offer wall page after completing an action on the landing page (signing up for an email list, purchasing something).
When you have decided on the template that you want to use for your website, you can click on a page element that will allow you to change it as you wish.
You can also add widgets onto your page, and this is really easy to do – all that you need to do is select the widget that you want, and drag it onto the page, and place where you want it to go.
It is worth noting, however, that there are other sit/plugins which may offer better widgets for your page building, but there are still a lot of widgets available with Leadpages that should allow you to achieve the setup that you want.
There are widgets such as Call To Action (CTA) buttons (definitely something that you will want to test), and form widgets where you can control the forms that you will be putting on your page.
You can preview your page at any stage of editing/designing it, which is really helpful, especially as it gives you the option to see what it will look like on a mobile (which is very important!).
Whilst you can look at what it will look like on a mobile device during editing, you don’t have the option to be able to make changes for mobile vs. web setup, which is frustrating when you’re in the preview and want to use a drag and drop editor.
Publishing Options & Tools
You can publish and host your landing pages on the Leadpages website builder or choose to use their custom domain service which costs $10/month.
With this option, you will be able to keep your business branding and link it with a simple URL such as www.YourBusinessName.com.
WordPress Plugin
Leadpages also released a WordPress plugin that will allow you to create landing pages without leaving your website.
With this plugin, you can choose from the 1000+ templates already available on Leadpages or create your own for free or $10/month.
Pop-Ups
Leadpages also offers a number of pop-up options for those looking to capture leads. You can use either a ‘lightbox’ pop-up which triggers when a user scrolls a certain percentage down the page or to the very bottom.
You can also use a full-screen pop-up where users are taken to either a thank you or offer wall page after they complete an action on your landing page, such as signing up for your newsletter, purchasing something from you, etc.
Alert Bars
Leadpages also offers alert bars which can be used to help increase your conversion rate.
This feature allows you to use a bar that takes up the entire screen and populates with a message of your choice after a certain percentage of a scroll on the landing page or for users who have already reached certain milestones, such as having scrolled halfway down the page.
Leadlinks
Leadlinks are short URLs that are created to redirect your social media traffic or blog readers to specific landing pages on your Leadpages account.
Leadmeter Optimization Tool
If you were just working on any kind of page builder or on a website, you are kind of just stuck working on it the best you can, and then have to do your testing after. But not with Leadpages!
With Leadpages, there is a Leadmeter which is a tool that moves with the changes that you make to show you if it is optimized enough or not – kind of like a thermometer.
The Leadmeter looks over your page and compares it to the pages that are in the Leadpages database so that it can compare on whether you are likely to have a good conversion rate or not.
Linkdigits
Linkdigits is a unique tool that allows you to create custom phone numbers where the user can press 1 for more information or 2 to sign up. This can be used as another form of capturing leads and is great for those who are looking to generate more business over the phone.
Leadpages also offers an app directory, blog, webinars, and a Facebook community where users can interact with others who are using the tool.
Landing Pages Templates
The templates on Leadpages are all professionally designed to help you create a professional-looking website. These templates have been proven to work and could be potentially be saving you hours of your time in creating your landing page from scratch.
Unfortunately, these templates will cost you an additional fee for each one selected or if you choose to use the custom domain service.
Start-Up Wizard
The Start-Up Wizard helps you get your account set up with a click of a few buttons. It walks you through the different features and will even show you a preview of what your landing page might look like once it’s published to the web.
This wizard is great for those who are completely new to Leadpages or have never used the tool before. It makes it easy to set up your account and get started right away.
You may find it a bit overwhelming as there are so many different options for you to choose from. However, with the Start-Up Wizard, they try to help you as much as they can.
When you get started, you are asked some questions that will help you find the best template for what you are after.
You can still browse through all of the templates to get a look at all of them, but it does help to have it narrowed down to what they think are the best options for you.
Conversion Tools
Leadpages offers a number of conversion tools to help you increase your conversions. The Exit Intent tool will show you where people are clicking on your site and which links or elements they are most likely to look for.
With the Smart Bar, you can also get more information on your leads if they are not ready to sign up just yet. This is a great way to help users continue through the sales funnel but also offer valuable advice or information before they leave.
When you are trying to get customers/leads for your business, something that you will want to create to assist you with this is a lead magnet.
Lead magnets are something that you give away to your audience to entice them to part with their information, such as signing up to your email list.
Once they are on your email list, you can get them into a sales funnel and sell your products/services to them.
You can upload the lead magnet to your Leadpages design, and it can also be saved to your library for use in the future.
Optimization Tools
Leadpages also offers a number of conversion optimization tools to help test different elements on your landing pages.
You can use the A/B testing tool to see what works best and why, as well as try out new layouts or color schemes for your business.
You can also create custom redirects for your links with Leadlinks and use the URL Builder to create easy-to-remember Leadlinks which will direct users where you want them to go.
You can also create a thank you page with Leadpages, which is a nice thing to do for your customers, but you can also set it up to track specific conversions.
You can set up landing pages on various pages within your own website so that it is customized specifically depending on the article or topic that the reader is on.
Leadpages Pricing Packages
Now that you’ve heard all the great offerings that Leadpages has, I’m sure you’ve all been wondering “How much does Leadpages cost?”
Well, you can start it all off with a free trial, but be sure to look at their packages.
There are 4 Leadpages pricing packages for you to consider. Small businesses may be more drawn to the Leadpages Standard or Pro account, but definitely check all of them out to find the best option for you!
Leadpages Standard
This starts at $27/month with the ability to create unlimited landing pages. If you pay annually, you will save $120/year.
This is what you get included with the Standard Plan:
- 1 site
- Landing pages, pop-ups, and alert bars
- Free domain and hosting
- Templates
- Integrations
- Tech support (but not on phone)
Sign up for Leadpages Standard here.
Leadpages Pro
For those looking for a little more oomph, you can choose the Pro option which starts at $59/month and allows you to create up to 10,000 visitors per month.
If you pay annually for Leadpages Pro, you will save $240/year. These are the features that you get with the Leadpages Pro plan:
- 3 sites
- Landing pages, pop-ups, and alert bars
- Free domain and hosting
- Templates
- Integrations
- Tech support (including phone)
- Online sales and payments
- Unlimited split testing
Sign up for Leadpages Pro here.
Leadpages Advanced
With monthly payments of $239/month, you get the most bang for your buck with the Advanced plan. Not only does this plan allow for unlimited visitors per month but also gives you access to more design options and custom domain usage.
This option is perfect for those who are working with large teams or need multiple users in their business.
If you want to pay annually for this plan instead of monthly, you will save $984/year. A huge saving!
This is what comes with it:
- Up to 50 sites
- Landing pages, pop-ups, and alert bars
- Free domain and hosting
- Templates
- Integrations
- Tech support (including phone)
- Online sales and payments
- Unlimited split testing
- Advanced integrations
- 5 Pro sub-accounts
- 1 on 1 call
Sign up for Leadpages Advanced here.
Leadpages Enterprise
This option is only available for large businesses that have a large number of visitors each month.
At $297/month, this plan allows for 1 million monthly visitors and gives you access to the same options as the Advanced plan. Plus, this version allows you to create custom forms to help increase your sign-ups.
Creating Leadpages Content
Landing Pages
Leadpages can help you create landing pages or “squeeze pages” for your site.
These are often single-page websites, built to give those interested in a product or service just what they need and nothing more: information and the chance to subscribe to one’s email list.
Leadpages can be used as a stand-alone service, but Leadpages integrates well with Infusionsoft, an email auto-responder, and other marketing services like Aweber.
Leadpages also has the ability to let visitors turn into subscribers or registrations for online courses or event tickets; users can enter their information in exchange for free access to something (a video, etc.)
Website Builder
Leadpages is more than a drag and drop builder- it is a full-fledged website builder, which means you’re going to need a hosting service.
After purchasing a plan from Leadpages, you get a brandable domain name and unlimited pages and bandwidth.
A lot of people think that in order to have a successful business, you need to spend thousands and thousands of dollars for someone to create a website for you.
But that’s not the case! You can get an online website builder who can do the same work for way less money!
If you are marketing on social media, you could be using that as a lead generation tool and will need a page/website to direct people, to buy from you. This is where the Leadpages website pages can come in!
You’ll also have access to the Leadboxes toolbox with widgets, lightboxes, and other elements.
Leadbox Messages
Leadbox messages are designed to pop up in the lower right corner of a user’s screen but can be set to appear when visitors scroll down an entire page.
Once again, this tool works well with Infusionsoft so you can have pop-ups appear when someone views an email in their inbox.
Alert Bar Messages
This tool is a bar that appears at the top of a visitor’s screen that helps attract their attention to any new things that you’ve added.
It’s especially helpful to add to the content on blogs or company websites to attract them to older articles or under-bought products and services that you want to have more attention.
Alert bars are great for announcing new products, announcements about changes to services, or anything else you want your visitors to know.
These can be set up to appear when visitors arrive on one’s site or when they click on certain links.
Leadpages Competition
Leadpages is one of a few landing page builders out there, and you need to research all the possibilities for your business before you sign up for yours.
While it is easy to use with plenty of tools, there are other programs out there that offer similar features at a fraction of the cost.
Many of these have free options too so you could always give them a try before committing to Leadpages.
Some other sites to check out when making your decision on which one to go for include:
Unbounce
Unbounce is another player in the landing page builder business, with a platform that’s easy to use.
The tool is a bit more expensive than the Leadpages Standard but just a little less cost-wise than Leadpages Pro, with plans, starting at $49/month but if you’re looking for an inexpensive option, it may be worth checking out this service.
Instapage
Instapage works with online businesses, marketers, and agencies.
Unlike Leadpages, which limits users to a single person per account, Instapage is open for up to three users on a single plan so if you have a marketing team or manage one for your business, this could be the better option.
Leadpages Review Takeaways
The Final Verdict?
Leadpages is a great tool for those who are looking to build a landing page or website for their business.
When you have decided that you want to make money, creating landing pages is something that you need to put quite high up your list.
You don’t need to have a super fancy website, but a high converting page – and this is where you can get started with Leadpages to sell your offer.
Leadpages is an easy-to-use landing page and website creator, but it’s also quite expensive for some small businesses. You have to decide if the cost is offset by the possible increase in sales and website traffic.
If you’re new to using landing pages, you can use Leadpages to start your journey, but keep in mind there are other services available that work with lower prices.
They do offer a 14-day free trial, so you could always try it out and see how you get on.