What to blog about is the #1 question people ask themselves when they want to start a blog.
What will you write about to fill your pages and your blog? A blank white page is an open canvas- but can be overwhelming.
Finding your perfect niche and blog topics can be a difficult and daunting task.
There are so many things to consider when starting a blog:
- What do people want to read about?
- What blog posts will my target audience respond well to?
- How do I find what I am passionate about and what I am good at writing about?
This artcile will provide you with tips on finding your perfect niche and creating blog posts that attract an audience!
Starting a blog and keeping up with those blog topics means you have to have passion and interest!
You want to blog because you want to write and connect with an audience.
When thinking about what kind of topics would interest me, I thought about what I enjoyed reading and my hobbies.
From there, we decided that we LOVE talking about personal finance which is why we started a blog on finances and family.
What to Blog About?
The first thing to do when you don’t know what to blog about is brainstorm about the areas of your life. You kids, your marriage, your lack of either- anything you’ve got going on could be your blog topic in the making!
These suggestions can help you find something inspiring and meaningful to write about. It’s exactly what Kelan and I did!
Think of what you’re interested in
It’s very easy for us to write about something we’re interested in because we enjoy writing about them!
You don’t necessarily want to choose something that you feel entirely comfortable with. Instead, look for a topic that you have an interest in.
That way researching and writing your blog posts will always be a new adventure for you, rather than a consistently dull task.
For us, we know finances and family life, but there’s no way to know it all– we’re always learning new things as we find new blog topics for our readers!
Think of your hobbies
What hobbies do you have?
Do you like reading, exercising, gaming, etc.? Are there books or blogs out there about topics you like?
You can likely write a blog about a hobby or something you’re interested in because it will be fun to write!
We like saving money and helping others, so The Savvy Couple is meant to be a go-to spot for money questions you have.
Plus we enjoy blogging, hence this article to help you start a blog!
Think of your passion
What is something that inspires and motivates you? Your hobbies may have got you on the track here, but think about people and things that move you.
Do you have any opinions on current events, politics, music, or other random topics that might interest others?
Think of what you’re good at
If you like writing and telling stories, then think of something you’re interested in or passionate about that relates to storytelling and creativity.
If science is your thing, then find an interesting way to share your knowledge about science facts or your experience with science experiments. The same for other academic interests like robotics and animation.
Any of those would be interesting to you, cool content for kids and families alike, and your blog posts could link well with a YouTube, Instagram, or Facebook account, where you can reach more people, create a bigger following, and monetize more of your content.
Think about your life
If you’re struggling with what to blog about, think of your own experiences in life and write about those topics.
It can be funny or ironic, but people like reading stories from other’s perspectives!
As a mom, this is very applicable- I can find blogs about being a mom, funny videos about living with kids, or pointers for how to handle being a parent!
What to blog about may be lingering around your house right now- sometimes they’re furry little creatures, hangry tiny human monsters, or even that pile of arts and crafts supplies.
Research Your Interests
Now that you’re narrowed down your interests or hobbies, you may still be feeling a bit unsure on how to get blog ideas flowing.
Never fear, research will help you finalize what to blog about!
Now is the time to get online and see how many other people are interested in what you like- and see what posts they’re reading and what videos they’re watching.
Hence, social media! You can check what’s trending, through your own research or a research tool like Buzzsumo.
As I said before, I can find parenting videos and mom groups on Facebook and connect with people all over.
You can add trending topics to your blog, but don’t get too close- with a lot of competition, it can be hard to stand out.
When in doubt, Google it.
Google can be your best friend when figuring out blog posts ideas, but you can also use it to find blogs out there that may inspire you.
If you like baking, you can look into the top baking blogs on Google, and get a feel for what a good baking blog is like.
It also lets you know what your competition will be like!
Blog Post Ideas
Now that you’ve found a solid topic for what to blog about, it’s time to start composing your blog posts!
When writing your articles, the most important thing is to create engaging content. The following are ways you can get niche ideas for your next post that will attract people:
People love lists because they’re short but give detailed information.
Lists for packing for a trip, cleaning their house, preparing for holidays, or even just getting groceries.
Templates are a
Lists are also easy to read and understand when you have all you need in one place!
Share your opinion on current events or trends
People like hearing other people’s opinions on trending topics or news that’s going around right now.
People like reading answers and solutions to their problems. It’s best if you can relate the answer to them.
An example could be if someone asks about a problem they have, or what product would be good for a specific situation, then write about how you solve that problem or what you recommend based on your own experience!
This will help you build trust and credibility with your blog.
Spotlight a product or service
If there’s something that you’ve been using yourself or have heard other people mentioning, then write about it!
Even if it has nothing to do with what your blog is about, as long as the topic will interest others and help them learn more about the product, it’s a good idea to share.
Make a list of “how-tos”
People want to learn and do, and teaching people how to do something is a great way to increase blog traffic! Tutorials and templates are a perfect blog topic- they encompass so many ideas!
There are easy tutorials on how to do something, from cooking, makeup tips and tricks, home improvement, or anything else that is simple enough for anyone who wants to learn.
There are templates on how to pack, how to budget, and even how to make a resume and cover letter!
In that case, they can follow along with your post and do it themselves!
Share your personal experience and stories
This can be funny or serious, but if there’s a topic that you’ve experienced in life and want to share with others, then write about it!
If you’re honest and genuine, people will appreciate reading what you have to say.
You can review all kinds of products on blog platforms like WordPress, Blogger, Squarespace, and any other blogging platforms out there.
Reviews and recommendations are popular topics that people like learning about.
So, if you’re interested in a product, then write a review or recommendation of it!
Write about your favorite things
If you have a passion for something, then share what you love doing with others! People will enjoy reading about what you like doing.
What Is a Good Niche Anyway?
When deciding what kind of niche you want to blog about, understand that a good blog niche has a vast market and people interested in whatever blog topic you pick.
It’s important not to choose something too broad because then no one will read your content, and it will affect the traffic you get on your blog.
Another thing to consider is that your perfect niche will be something you enjoy writing posts about.
You want your blog niche to be something you’ll enjoy writing content on and solving your readers’ problems. Otherwise, that can affect your blogging experience as well.
If you’re struggling to find a good blog topic and things aren’t going anywhere, take a break for a few days.
The niche ideas will come to you in time if you are patient and willing to write about something that interests you.
Determine what people in your blog niche like
If there are blogs that already exist, look at them and see if the topic interests you.
You can also use social media and ask people what topics they would be interested in reading about.
How to Write Blog Posts
Now that you know what to blog about and have some blog post ideas, you’ve got to get to the drawing board!
Creating excellent articles is a recipe for success- to create a successful blog you need high quality, not just trending content and keywords.
However, even if you have the best quality content, but you’re writing and post formatting lacks work, people won’t enjoy reading your blogs.
It’s best to write in conversational writing because it makes the reader feel like they’re speaking with a friend or someone face-to-face. However, since you’re writing on the internet, it’s better to write in a casual tone as if you were talking with them one-on-one.
Sources for Sources
Some blog topics may call for citations- you probably haven’t thought about those since high school, but your blog may need them from time to time.
If other sources are trustworthy and reliable when providing information for your post, such as scientific studies from experts who have experience or knowledge about what you’re writing topic, then make sure you cite them and provide a link to their site or any other relevant sources.
It’s best if you have a blog theme that has already predesigned post formats available so you can easily select the one that works best for your posts.
However, if it doesn’t have a predesigned format, use a simple list for your content.
Know Your Blog Readers
You should know who you’re writing to.
Are they professional or just enthusiasts? Are they young or old? What are their interests and specifics?
Please do some research on the demographics of your target audience, so you can create blogs that appeal to them better.
Make sure your keyword is in the title of your blog post.
Include it a few times throughout your blog and make sure that you use it correctly because this will help your post be more visible on search engines and website rankings.
Write for Engagement
I bet you’ve heard this one before – write your post for engagement, not just for reading.
You can identify if you’re doing this or not by focusing on reading what others are writing about and asking yourself how much they’re engaging their readers.
If people don’t comment or share it on other social media platforms, they must not be engaged!
Backlink to Your Blog
Linking to your blog is a great strategy for readers to follow other links that you have written!
Every post you create should have links from older posts as well as backlink opportunities.
This blog post has some very helpful links to other blog topics we’ve written- and you better believe we’ll link this post in them too!
Writing headlines for each post adds to the entire blogging experience.
People search online by searching through keywords, so if your headline has something interesting, then there’s a high chance of them clicking and reading your posts.
Engage Your Followers Through Comments
The purpose of comments is so people can interact with your blog and have a discussion about your post.
If you don’t like when people comment, then turn off the comments feature on your blog.
However, if you’re looking to create a conversation and exchange ideas with others, then be sure to approve their comments and respond appropriately.
If you’re seeking to create a conversation through your blog content, then be sure to respond to them promptly.
Reply the same day you get it or the next few days.
If there’s no response within three weeks, don’t worry about replying because the chances of someone remembering are low!
Know Your Potential Advertisers
When you’re creating a blog post, consider not only the readers but who else can benefit from your information.
For example, if there are advertisers that would be interested in what you have to say and could potentially pay for advertisement space on your blog or website, then reach out to them!
You’ll increase the chances of advertising for both parties if the ads are related to what you’re writing about.
Quantify and Qualify Your Results
Are there metrics that can predict how much traffic your site or blog will get?
If so, then share them.
Although no one may care about the analytics you provide, including this data in your posts will help people trust what you’re saying.
Don’t be too hard on yourself if the data doesn’t follow up to your expectations – try again!
Lead, Don’t Just Follow Trending Topics
It’s best not to target only those popular trends with common interests.
Rather, create a blog post on an uncommon topic that no one has talked about before.
Be on Social Media
You don’t need to have a Facebook page or Twitter profile to get followers.
However, if you want your articles to spread online, you should be on social media.
Not only are these methods free, but it’s another way for people to engage with your blog and help other people notice your blog posts!
Write Educational Blog Posts
The best way to write an educational blog post is to either have credentials or experience in the topic you’re going to write about.
However, this doesn’t mean that you can’t still write them if you don’t have this information.
People trust educational posts more when written by an expert on a subject than just someone who has no experience in the topic.
You can make your articles more engaging by making infographic images.
Just remember to have a relevant image with each post for readers to enjoy!
Don’t Make Clickbait!
Bloggers are getting caught by Google these days for posting links to affiliate programs and passing off clickbait titles with no substance at all.
Meaning you’re just trying to get money without actually providing good or applicable content to people- it’s all about making you money.
In case you didn’t know, affiliate programs are companies that pay bloggers a small amount of money to advertise their product, and clickbait titles are when the title of your blog post does not give any details on what is inside the article.
Tools To Share Good Content
Now that you’ve got your niche idea and all those blog ideas stewing in your mind, you need to know what tools are available to you for blogging.
Here’s a shortlist of our top helpful tools for bloggers that we use:
Stupid Simple SEO
Not really sure what SEO is all about?
Search Engine Optimization (SEO) is gaining organic traffic on Google and other search engines by picking out keywords and important factors that your audience is looking for on your blog topic.
By adding those factors on a popular topic to your blog post, your niche is more likely to see your blog.
You can take a course on Stupid Simple SEO that teaches you all about reaching your audience, creating popular blog content, and give you great topic ideas for running your blog.
One of the ways to reach people and make a successful blog is to use Surfer SEO to optimize your search potential.
If you use Surfer, you can compare what you’re creating with top competitors on Google, blogs that are already proven to connect with the target audience.
Jarvis is a helpful robot for a blogger who is composing all their own content rather than paying freelance writers to help them create content.
A great way to grow your blog and be successful is using Jarvis to write some things for you!
It picks up information and ideas from other blogs and writes by itself- with your guidance.
Stupid Simple SEO has a training course on how to use Jarvis, and we learned how to use Jarvis almost as a ghostwriter on any sort of blog topic.
As a blogger, another way to connect with your audience and promote your niche is your email subscribers.
It’s also another way to promote your products, make extra money, and build trust among your followers.
ConvertKit is a marketing platform that can make landing pages and other marketing tools- but the best thing it’s known for is being an email service provider.
You can send bulk emails to your subscribers, and not only that, it will send reminders to your followers who click on links to prompt them again.
Making Sense Of Affiliate Marketing
Making Sense of Affiliate Marketing is actually the first course we took as new blog writers!
Courses can give you tips and tricks to be the best blogger you can be, and suggest even more tools for your continued success.
This course taught us how to properly monetize our blog and gain traffic on Pinterest, and so much more.
The woman in charge, Michelle, is also a blogger who makes $100K+ each month- so she is clearly a pro at reaching her audience! She has plenty of great tips and other suggestions for you!
What Blog Niche to Avoid?
If you’re wondering what type of blog niche not to start, then stay away from the following:
Health and Medical Blogs
Health and medical conditions are very touchy topics, and people tend to be quite cautious when it comes to their health because they want to make sure that there’s nothing wrong with them.
A medical blog especially is a type of blog to avoid, because very few people have the expertise to back up all their content.
This makes the blogging world a bit challenging because you have to be extra careful about your grammar, spelling, punctuation, facts (as much as possible), and even your blog tone.
Be careful with presenting new “facts” about health or medical conditions because legal issues and liabilities are involved in this type of writing.
This is why it’s important to know the basic blogging laws. It’s best to consult a lawyer before publishing these types of posts on your blog.
Google penalizes websites and blogs that publish false information about health or medical issues, so it’s best to be as accurate as possible.
You don’t want your website to lose major search engine rankings simply because you posted inaccurate information!
People trust real financial experts such as certified public accountants (CPAs) more than they would trust a blogger who has no formal education and training on this subject.
If you want to write about finance, it’s best to have a background in the financial field or know what you are talking about before writing these types of articles and posts.
Your Money Your Life Category
While it may seem tempting to write about money or your life topics on a blog, such as how to make more money or even how to improve your finances, these types of posts are best left up to professionals because they’re quite complicated.
Blogging about your money or life doesn’t have to be a no-go, but it could be dangerous and isn’t always a good idea.
There are ways to go about this blogging niche without coming across as a scam artist, but many people struggle with this fine line.
Plus, having a new blog about your life can be very revealing. For example, it’s hard to keep your privacy and safety when everything is available online.
Frequently Asked Questions
What niche is best for blogging in 2021?
The best blog niche in 2021 is one that you’re passionate about and offers neat, interesting facts for readers.
This way, you can interest many people with your blog and help as many people as possible!
What blogging niche is easiest to make money in?
Many bloggers don’t realize this, but it’s the niches that are not as popular.
You’d think it would be much easier to make money writing in a popular niche, but you’re going up against tough competition if you choose one of these topics.
Writing a blog post about the niche, no one else is writing about becomes your competitive advantage.
However, when other people start following your lead and writing about it, you become an expert in the field, and you’re better able to monetize your blog and make money off it.
Here is a great list of niche sites to go after if you are just getting started.
Is blogging profitable in 2021?
People want to read, learn, and be entertained- and companies want to get their ads and products in front of them.
There’s no limit to the money you can make with your blog, from display ads and affiliate marketing to courses and paid memberships!
How do I get my blog noticed?
As far as how to get your blog noticed, there are many ways that you can do this.
However, it would be best to start by writing blog posts on topics that people search for in Google and then do your best to rank those articles high on the search engine results pages (SERPs).
You can also try posting your content on social media sites and forums to hope that people find you.
Remember, though, to only post high-quality content on these platforms as no one likes a spammer!
Has this helped you figure out what to blog about and have you ready to start a blog?
Blogging about something you don’t have expertise in can be difficult, so it’s best to stick with what you know! A good niche is one that you are passionate about and know a lot about.
If blog topics like SEO or digital marketing don’t excite you, then consider starting your blog around gaming, cooking, or anything else that makes your heart sing.
There are no concrete rules for choosing a blog topic – all you need is to make sure there are enough people interested in what you have to say before diving in.
Also, don’t forget the power of friends and family- not only can they be a huge support for you, but they can also be the best to help you reach a larger audience!
A t-shirt or Google search can tell people you’re a blogger, but so can your friends and family! Having some personal recommendations that you’re a great blog can be helpful in gaining dedicated followers.
You can create content and have great ideas, but people need to be able to find you!
We hope you enjoyed this article on blogging. If you have any questions about choosing a niche or building your blog, please feel free to leave a message below!