Businesses want to hire people to monitor their social media and create ads, and Pinterest is a popular place to find buyers.
You can use your Pinterest hobby to make money as a Pinterest Manager.
They’re responsible for creating content, managing campaigns, and growing engagement on Pinterest.
In this post, we’ll list the steps you can take to become a Pinterest Manager, plus some tips and tools to start your profitable job from home!
What Is A Pinterest Manager?
There are a few ways to make money on Pinterest, and one way is providing Pinterest management services.
In a nutshell, this job involves managing the Pinterest business account of clients. Here are some typical tasks for Pinterest managers:
- Researching topics and keywords to pin content related to their business
- Optimizing boards and pins for maximum reach and engagement
- Creating campaigns
- Analyzing results
- Reporting back to the client
These managers are sometimes called “Pinterest virtual assistants” as well, depending on the businesses and your tasks.
Managing a Pinterest account includes creating and posting content, engaging with other users, and growing the business’s online presence.
They know how to use Pinterest in a way that will help get people to visit a client’s website or buy a client’s product or service.
A Pinterest manager is a virtual assistant with specialized knowledge of Pinterest. A Pinterest manager frees up time for business owners to focus on other areas of their business.
Who Hires Pinterest Managers?
From small mom-and-pop shops to large corporations, just about any business can benefit from a Pinterest manager’s services.
Small business owners may hire a Pinterest manager to help them run their Pinterest account because they don’t have time to run it themselves or learn about making it a successful account.
They may need help setting up their account, managing it, and scheduling pins regularly.
Typically, business owners also need help setting up a Pinterest strategy for long-term marketing to keep people interested in their products and services.
For example, business owners may need help creating compelling visuals, understanding the Pinterest algorithm, and leveraging analytics insights to reach their desired audiences.
How Much Do Pinterest Managers Make?
Many companies are willing to pay a premium for someone with the knowledge and experience of managing their own successful Pinterest accounts.
As a new freelancer just getting into marketing on Pinterest, you can still make $15 – $20 an hour as a newbie.
As you gain experience creating boards and pins and maintaining social media accounts, you can charge as much as you want- including $30+ an hour!
You also have the option of working directly for Pinterest and working your way up in their marketing department, where marketing managers can make $90,000 per year, according to Comparably!
So, now that we know how much you can make as a Pinterest manager, let’s see what steps you need to get started:
7 Steps To Become A Pinterest Manager
Pinterest is a visual discovery and sharing platform where users can browse pins and boards from other users or create their own. As a Pinterest manager, you would create pins and boards, manage followers and interactions, and track Pinterest analytics for a Pinterest account.
If you’re interested in how to become a Pinterest manager, there are a few things you should know.
1. Research What’s Trending
To succeed at managing a Pinterest account, you need to stay up-to-date with the latest trends and services that Pinterest managers offer as part of their Pinterest management services.
You should have an account and be an active user on Pinterest to know how to use the platform and see what trends well on it.
Your main page will have pins geared toward your interests and some ads that fit your niche. When it’s a business account, you need to see if your boards are being followed and if your pins bring in customers.
For bloggers, having someone click on our pins means they visit our blog or read an article- where they may use our affiliate links to sign up.
Meaning those clicks can potentially turn into our income!
Depending on your client, you’ll need to know what images, text, and information attract people to pin their stuff and get users on their website.
Trends come and go, like popular makeup, clothes, and more. And you have to make pins that follow along with all those ups and downs.
2. Create Pins & Boards
Pinterest is a visual search engine, meaning when users look for “DIY bread recipe,” rather than a list of links and titles to websites, they see pictures from articles and can click on them to go to that website.
So, in order to connect with users, businesses and bloggers take nice photos and make pins for people to follow and interact with.
When creating pins, use high-quality images and catchy titles to grab people’s attention. You should take time to practice this; that way, you can demonstrate your skills to potential clients.
Mix up your idea pins by including a variety of topics- from DIY projects to recipes to fashion tips. Additionally, when it comes to board management, choose boards relevant to your client’s niche.
3. Compare Yourself To Competitors
Look at what other Pinterest managers are doing and see what boards they’ve been able to create and maintain.
You want to avoid copying exactly what they are doing and figure out a better way for you to do it in your Pinterest niche.
You can succeed in any field by following the example of those who have already found success. Choose a few role models, and learn from their methods to find what works best for your online business.
You can also use these Pinterest managers to determine how much you should charge and what online courses you may want to take to learn about pinning and marketing.
4. Learn To Analyze Your Work
Once you’ve established your own Pinterest account and started managing a client’s business Pinterest account, it’s essential to learn how to analyze your work.
You’ll need to learn how to analyze Pinterest analytics to ensure that you optimize the Pinterest business account’s performance.
You should periodically review the posts to ensure they are being seen by the right audience and generating engagement.
You can use analytics such as Google Analytics to see if the Pinterest account is driving traffic to their website or store and how many followers the account has gained.
Tracking each strategy’s success is essential when determining which techniques are working and which need to be tweaked or abandoned.
5. Create A Website/Portfolio
Create a website and portfolio to highlight your work as a Pinterest manager. You can use a website hosting site like Bluehost, where you can get a free domain name.
It’ll showcase your experience and skills to potential clients and act as a place for them to contact you.
By having a professional-looking website and portfolio, you’ll stand out from the competition in the Pinterest management market.
The website should include an overview of your services, successful campaigns you’ve managed, testimonials from previous clients, and other relevant information about you and your work.
In addition, you can use your website to promote any online courses, tutorials, or other relevant content you create.
6. Pick Your Services & Pricing
Once you have established yourself and your Pinterest manager services, it’s time to determine what packages and pricing suit you best.
A Pinterest Manager can charge an hourly rate for tasks but most typically prefer to set up packages with flat rates for various services.
No matter what packages or pricing you offer, it’s important to maintain a professional demeanor and track the hours you spend on clients’ accounts.
7. Contact Potential Clients
With the right mindset and understanding of what it takes to be a Pinterest Manager, you’re ready to start finding clients and helping businesses succeed on this powerful platform!
As a Pinterest Manager, you need to find and contact potential clients. This can be done in various ways, but some of the most effective methods include:
- Looking on the Steady App for freelancing gigs
- Creating profiles on Fiverr and FlexJobs
- Joining Facebook groups
- Engaging on social media platforms
- Reaching out to businesses directly
To stand out from the competition, be sure to highlight the unique value proposition you offer. For example, you could promise to help businesses increase their website traffic or boost their online sales.
Some companies will offer higher pay than others, so researching thoroughly is an important Pinterest marketing strategy before selecting potential clients.
Growing As A Pinterest Beginner
As a beginner Pinterest manager, you may wonder how to grow your following and get more people to see your pins. Here are a few tips to help you get started:
Take A Pinterest VA Course
If you’re serious about becoming a Pinterest Manager, taking a Pinterest Virtual Assistant Course is the best way to get the training and knowledge you need.
You’ll gain the skills necessary to audit existing accounts and use that information to create effective strategies for your clients.
You can also find courses that specialize in teaching you how to start your own Pinterest Management business.
These courses cover topics like understanding the Pinterest platform, creating a portfolio of services for clients, marketing your business, pricing strategies, and more.
Most Pinterest VA business courses will cover topics such as:
- Setting up new boards
- Creating effective pins
- Researching key influencers and trends
- Optimizing keywords
- Setting up analytics to track performance
- Strategy creation
- Learning how to audit an existing Pinterest account
- Pinterest management
Practice Getting Results
Create an account that followers will love and have fun managing campaigns that leave your clients happy and satisfied.
Explore the vast possibilities of Pinterest by creating meaningful content, utilizing group boards, idea pins, and rich pins.
Then, grow as a Pinterest manager by practicing getting results on that content. Use Pinterest’s analytics to track your account performance and tweak strategies for maximum effect.
Use this knowledge to become a Pinterest manager, providing services tailored to your clients’ needs.
Market Your Pinterest Management Skills
If you have the necessary skills, experience, and dedication to become a Pinterest Manager, it’s essential to market yourself to gain more business.
Start by building an impressive portfolio of your work on your own Pinterest profile and creating a website that displays your credentials.
You should also consider joining relevant social media groups or professional associations related to Pinterest. Here, you can showcase your knowledge and network with potential employers.
Make sure to include specific experience in Pinterest campaigns and strategies that have been successful in the past.
It’s also beneficial to make yourself available for freelance opportunities or consulting gigs that could help you gain exposure and build credibility as an experienced Pinterest Manager.
You can also contact local businesses and offer to manage their Pinterest presence for them. Make sure to highlight the advantages that hiring a full-time Pinterest Manager would bring to their business.
Search For Pinterest Manager Jobs
When creating a profile or applying to jobs as a Pinterest Manager, clearly lay out what makes you qualified for the position. Include relevant experience in social media management, content creation, analytics or data analysis, and marketing.
Most importantly, provide examples of your previous work or accomplishments to help demonstrate why you’re the perfect fit for the job.
Having the right Pinterest tools is essential for successful Pinterest management. A good Pinterest Manager can use many tools to achieve the desired results for their clients or brands.
These tools may include organizational, scheduling, analytics, and promotional tools that help them manage accounts more efficiently and effectively.
Surfer SEO can help you with keyword research and content marketing to ensure people will see your pins. You’ll be able to create more effective pins that have higher pin engagement and conversions.
You can use the program to create SEO-optimized pin descriptions that show up in the search results on Pinterest, plus search engine results on Google, Bing, and Yahoo.
As a Pinterest expert, you can use Surfer SEO’s keyword list to identify the best titles, descriptions, and hashtags for your pins.
With Jasper AI, you can write eye-catching pin descriptions that will get your content noticed.
Jasper AI has different templates to write the perfect pin descriptions, Pinterest profiles, and Pinterest board descriptions.
By writing eye-catching descriptions, readers will be drawn in and more likely to click through, meaning your pins will have engagement and good results.
Canva Pro is one of the best tools for creating eye-catching pins for your clients, making pin graphics easier than ever.
This is an invaluable tool for those who want to create beautiful and unique visuals for their clients without being a graphic designer.
Using Canva Pro can help make designing pins easier, with templates, fonts, and stock images readily available. Additionally, Canva Pro allows you to create variations of the same pin, giving your clients a range of pins to use.
As a Pinterest Manager, you’re freelancing, and you’ll work solo more often than not. How will you keep track of your tasks and client due dates?
Asana is a project management tool that helps keep track of tasks and projects. With Asana, you can set up boards and tasks that can be easily categorized, assigned to users, and tracked over time.
Asana is an excellent tool as it allows them to stay on top of their client’s projects, delegate tasks, and keep their clients updated on progress.
To become a Pinterest Manager, one of the most essential scheduling tools you need is Tailwind.
This automated scheduler helps you organize your pins and post them on multiple boards simultaneously. It saves time and energy and allows you to schedule pins for weeks or even months in advance quickly.
Additionally, Tailwind offers advanced analytics so you can track your account’s performance and make informed decisions about what content to produce.
How long does it take to become a Pinterest manager and grow a business?
Becoming a full-time Pinterest manager and growing a business can happen in as little as a day- it all depends on how much time you put into your skills and your search for clients.
With the right strategy, tools, and dedication, you can get started relatively quickly with virtual assistant business services within weeks and be on your way to generating growth with your first client.
How do I create a Pinterest portfolio?
A Pinterest portfolio can help start your marketing career by showcasing your creativity and skills.
Create boards that reflect the type of work you want. For example, if you’re a freelance writer, you might create a board called “My Writing Samples” and pin articles you’ve written.
You can also add a bio and links to your website or social media profiles and promote your portfolio by sharing it on other social media sites and sending a link to future clients.
You can also join relevant Pinterest communities and groups to discuss how to use Pinterest for business.
With a great portfolio, you’ll be well on your way to becoming a successful Pinterest manager!
How much should I charge as a beginner?
There’s no one answer to this question, as pricing for Pinterest management services can vary greatly depending on several factors.
However, some general advice would be to start by charging around $15 – $20 per hour for your services and then increase your rates as you gain more experience and build a more substantial client base.
Where can I find clients?
There are a few ways to find clients as a Pinterest Manager. Other business owners and family members are a great place to start. When you have your first client, they can give you a good reference for future work.
You can also try advertising on a social media platform like LinkedIn or Facebook Marketplace. You could even join Facebook groups that allow you to post job listings.
Job boards like FlexJobs and Indeed also list available opportunities. Additionally, you can reach out to local businesses and other online business owners directly or advertise your services online.
Becoming a Pinterest Manager can be a great way to earn a living and make money from home.
With the right tools, guidance, and dedication, you can offer Pinterest services relatively quickly and be on your way to generating customers for your first client.
Creating SEO content that’s Pinterest-specific can take time to learn, but it’s possible to make successful pins that get results- and get you paid!
You can learn about being a Pinterest VA or manager from great courses and find potential clients within a week if you dedicate time to growing your business.
So whether you’re just starting out or already have an established presence on Pinterest, investing the time to learn can become a profitable small business for you!