Selling your unwanted jewelry can help you fetch a surprising amount of cash. But you have to find out where to sell jewelry to make your profit.
Choosing the best option depends on how fast you want the money and what kind of jewelry you’re trying to sell.
You can sell jewelry at local retailers, such as jewelry stores or pawnshops, or you can sell jewelry online.
Whether you’re selling fine jewelry or costume jewelry, weigh the pros and cons below to find the best place to sell jewelry online or in person.
Online Shops: Where To Sell Jewelry Online
Selling jewelry online doesn’t have to be confusing or scary.
Whether you want cash for a diamond piece, gold, or precious metals, you want to know that you’ll get the best value.
Below is a breakdown of the pros and cons of the top places for selling jewelry online so you can make an informed decision.
Worthy is an online marketplace for fine jewelry and watches. They are an online auction house that deals with high-end jewelry and brands.
Worthy is a reputable and trustworthy A+ Better Business Bureau rated company. You’ll get a free, instant estimate from their website.
The website has over 1,000 vetted professional industry buyers bidding on your item, so you can earn the most possible cash.
Worthy will sell most types of precious jewelry including gold or platinum rings, bracelets, necklaces, and earrings- with or without diamonds.
They also sell luxury watches from brand names like Rolex, Cartier, and Tag Heuer.
All you have to do is give them details on your jewelry and mail it to them if you like their estimate of your pieces. They’ll handle the rest!
To make it even easier, Worthy provides free, secure FedEx shipping for your jewelry, and they will ensure your item up to $50,000 with Lloyds of London.
Once your item arrives at the Worthy offices, they will clean it and take professional photographs for auction. They also use objective, external labs like GIA and IGI to inspect and evaluate the piece to give you a more accurate price estimate.
Then, Worthy will sell your jewelry at auction and the highest bidder will buy your piece. Don’t worry, you get to set a reserve price, which is the lowest price you will accept for your jewelry.
Worthy takes a fee of 10% – 18% of the sale. The higher the value of your item, the lower the fee. Their fee for a multiple-piece sale is a flat 18%.
You can also set a “buy it now” price, which will end the auction and get you the amount you want to earn from your jewelry
- Instant price estimate, then free evaluation for a more accurate estimate
- Complimentary diamond and watch grading
- Free secure pickup and secure tracking service
- Full insurance coverage from the moment your item leaves your home
- Free cleaning and professional photographs
- Get cash fast, items sell within an average of 10-14 business days
- No guarantee of sale
- Final sale price is determined by bidders, not by estimate
- Fees as high as 18%
- Once you set a reserve price, you are committed to the sale
You can get started selling your jewelry on Worthy right here.
Cash for Gold USA
Cash For Gold USA is a great choice for selling jewelry online and getting money quickly. They will buy all kinds of jewelry from you at good rates.
Despite their name, Cash For Gold USA will actually purchase gold, silver, platinum, and diamond jewelry from you- not just gold!
While it might not be the best way to sell designer, rare, or antique jewelry, this website is perfect for more modest items.
They will also accept broken jewelry, and you’ll be paid based on weight and purity rather than the condition of the item.
The company has over 20 years of experience as a jewelry buyer and claims to offer the best prices in the market. This company has nothing to do with the scandal-ridden “Cash4Gold.”
Cash For Gold USA is an Inc 500 company and has a 5-star Shoppers Approved rating, making them a very trustworthy online jewelry buyer.
The process is easy to sell jewelry to Cash For Gold USA. You just fill out a form, choose your preferred method of shipping.
FedEx shipments are insured for up to $5,000, and additional insurance is available for higher-value items.
Within 24 hours you will be sent an offer from a certified appraisal technician. They even match any competitor offers you’ve received.
If you’re not happy with the offer, they will send your jewelry back to you for free. If you accept their offer, you’ll be paid within 24 hours, so you can get cash fast when selling jewelry to them.
- Accepts jewelry regardless of age, value, or whether it’s mass-produced
- Will buy broken or damaged jewelry
- Pays within 24 hours
- Insured free shipping up to $5,000
- Mails back jewelry for free if you decline their offer
- Owned by C.J. Environmental, a business with a BBB rating of “A”
- Get a 10% bonus above their estimate if you ship within 7 days
- Minimum karat for gold jewelry is 8k
- You do not get competing bids from auction buyers
- May not get the highest offer for diamonds and other more valuable gems
Sotheby’s is one of the best-known names for art and collectibles auctions.
They have in-person auction houses in many places including New York and Paris, but they also have an online auction house that is perfect for selling jewelry and earning top dollar.
Sotheby’s is a great place to sell jewelry that’s rare or highly valuable. You can sell gold and diamond pieces at an auction or with a private sale.
You can even sell loose diamonds on Sotheby’s platform.
If you want to sell your jewelry for top dollar, you need a specialist to appraise and sell it. Sotheby’s also has a specialist for appraising and selling rare or valuable jewelry.
Once appraised, they’ll list your items until you find a jewelry buyer.
You might have to wait up to 7 days for an estimate, so it is not as fast as other platforms. It may take longer if they need to do additional research on the piece to get the proper value of it.
They don’t have the same service as other companies such as free shipping and insurance, but you can earn more money because they have a large network of jewelry buyers with deep pockets.
Sotheby’s offers a lot of luxury auctions, including online jewelry auctions, and they have been auctioning for over 200 years. This makes Sotheby’s a trustworthy choice for fine jewelry sales.
- Trusted place to sell rare or valuable jewelry
- Reliable auction site
- You can earn a lot of money for your jewelry
- Have an option of auction or private sale
- Jewelry must be worth $2,000 or more
- Long wait for an estimate
- Does not offer free shipping or insurance
The Real Real
The Real Real is an online luxury consignment site that will evaluate your jewelry and sell it for a determined price. It is an online portal of gently used, designer furniture, rugs, clothes, and much more.
To send your item to The Real Real, you can schedule a pickup, ship, or drop off your jewelry.
Once the item is sold, you receive payment, minus the consignment commission, plus the compensation.
Items not sold within a year are sent back to you at TheReal Real’s expense.
TheRealReal sets the sales prices using data points from recent sales. They do charge commission fees, but these fees get smaller as the value of your pieces increases.
You keep up to 70% of the sales price for jewelry that sells for $995 or more. Watches you sell for at least $2,495 means you’ll pocket 85% of the sale cost.
You’ll also get paid for your jewelry within 24 hours of the sale, which is a great perk of selling jewelry with The Real Real.
- A+ BBB rating
- Transparent consignment fees
- Pays within 24 hours
- Not just focused on jewelry sales
- Have to pay consignment fees, which can be high
- Only consigns high-end brands
Local Stores: Where to Sell In Person
You will not get as much for your jewelry at a pawn shop as you would at a local jewelry store. But pawnshops will buy most kinds of jewelry, including watches, costume jewelry, and trendy collections.
You can even sell gold jewelry pawn shops, but you will want to make sure you know the value of the gold jewelry before you sell.
Shoppers at a pawn shop expect ultra-low prices and the buyers need to account for some profit margin for themselves. This means you might get a lower offer for your jewelry if you sell at a pawn shop instead of elsewhere.
If you’re looking to sell a piece of jewelry at a pawn shop, ]ask around at multiple pawn shops to compare prices and make sure you get a good price.
Pawnshops are also not a great place to sell fine jewelry or valuable items like diamond pieces or loose diamonds. But they are great for selling more modest jewelry and getting cash for your jewelry fast.
- Can sell any kind of jewelry including costume jewelry
- Earn cash on the spot
- No shipping, just show up to the shop in person
- May earn less than at a jewelry store
- You should know the value of your jewelry before selling it to make sure you get a good price
Local jewelry stores may be able to give you the best price for your jewelry. However, jewelry stores are more likely to buy your item and give you store credit than to pay you cash.
Therefore, jewelry stores might not be the right option if you are looking to earn money quickly. But if you want to update your jewelry collection or earn store credit towards a gift, jewelry stores may be the right place to sell your old jewelry.
National jewelry stores offer trade-in and buy-back programs for diamond jewelry purchased at their stores. You must show a purchase receipt to receive a trade-in towards a new purchase or store credit.
Most jewelry stores will allow you to trade in your diamond items for the full amount you paid, as long as your new purchase is double that amount.
Jewelry stores also offer online gold and platinum buyback programs, where you can ship these items to them for free and receive a competitive offer.
Jewelry stores know jewels, so they can give you an accurate appraisal and a good offer. Just make sure you read and understand the buyback terms and conditions before you sell to a jewelry store.
- Get store credit towards a new diamond jewelry purchase
- Trusted source
- Secure process for gold and platinum trade-in
- Diamond jewelry must be purchased at the store you are trading them in at
- You must have a receipt for diamond trade-ins
- You might not earn cash
- Need to read buyback terms and conditions
Zales is a well-known jewelry store that has been selling jewelry for 90 years. They offer both a Lifetime Diamond Commitment (for diamond purchases over $200) and Zales Gold Exchange.
According to their Lifetime Diamond Commitment, Zales has a lifetime guaranteed trade-in value for Zales diamond bridal sets, solitaire rings, solitaire earrings, necklaces, or solitaire pendants. This does not include lab-created diamonds. You must have a valid Zales sales receipt for the item you are trading in.
You will receive credit towards your next diamond jewelry purchase if the new item costs at least twice what you paid for the jewelry you are trading in. Zales guarantees that the item you trade will be valued at 100% of its original net purchase price for Zales store credit.
Zales Gold Exchange is a good place to get cash for your gold and platinum jewelry. They offer free shipping and insurance up to $500. Zales Gold Exchange will also send you a recording of your package being opened, unpacked, and weighed, for your peace of mind.
They will also tell you in advance what their offer is, which is based on the afternoon London Fix. When you accept their offer, a check will be mailed to you within 2 days. If you do not like their offer, you can return their uncashed check within 30 days and they will return your jewelry to you for free.
KAY Jewelers is another great option for where to sell your jewelry. You can go right into the store to sell pieces or even trade in your diamond jewelry items you previously purchased at KAY for new diamond jewelry.
KAY Jewelers does not provide store credit for trade-ins. Instead, you must buy the new diamond jewelry at the time of trade-in.
KAY will give you the original net purchase price (minus tax and shipping) as your trade-in value. This excludes lab-created diamonds, and they also do not accept gemstones, gold, silver, or other metals. However, they do accept gold and platinum jewelry through their KAY Gold Exchange program.
At KAY Gold Exchange they will accept broken and mismatched jewelry items as long as they are made of gold above 10 karats or platinum 900 or 950. You must remove diamonds or other gemstones before sending in your items, as they will not pay you for these or remove them and send them back to you.
Similar to Zales, KAY Gold Exchange will send you a Gold Exchange Packet, provide free shipping, and video your items being unpacked and weighed. They also base their prices on the London Fix.
Jared is another of the top stores to sell your jewelry in person. Jared has been selling diamond rings and other jewelry for more than 100 years.
They will give you the full purchase price of any Jared diamond jewelry (excluding lab-created diamonds) towards a new diamond jewelry purchase. This new purchase must be twice the price of your trade-in piece and must be diamond. Jared will not accept diamonds that have been chipped, cracked, or damaged for trade-in.
You can sell your old and unwanted gold and platinum pieces online to Jared Gold Exchange. Like KAY, they will accept gold pieces of 10 karats or more, and platinum 900 or 950, and you must remove diamonds and gemstones before sending in your jewelry. They also base their prices on the London Fix.
Jared Gold Exchange will provide a free shipping package and insurance up to $500. Once they receive your items, they take a video of unpacking and weighing each item twice. Then, they will email you an offer. You can choose to accept the offer or reject the offer and have your jewelry mailed back to you for free.
“We Buy Gold” Shops
Many businesses will do a gold exchange. At these shops, you can basically sell any type of jewelry with different metals and stones.
Additionally, you can sell broken or damaged pieces and their value will not be affected.
Exchange stores accept almost anything with precious metals. You can even sell gold bullion and collectible coins for cash.
Call and compare the purchase prices if there are several exchanges in your town.
Gold exchange stores are likely to pay you the scrap value for your gold, diamonds, silver, and platinum pieces.
You may earn less for the quick cash sale, but upfront payment can be better than trying to find a buyer yourself.
If you’re looking for a fast and easy way to sell your jewelry and get cash in your pocket, a “we buy gold” shop might be the way to go.
- Easy and fast
- Cash up-front
- Doesn’t need to be fine jewelry
- You can shop around for the best rates
- Can sell broken jewelry
- May earn less than if you sold the jewelry yourself
Consignment shops are not the same as pawn shops. In a consignment store, you bring your jewelry in and the shop will display it until someone purchases it.
You do not get paid right away. Instead, you will earn money once your jewelry is sold.
Consignment shops are essentially serving as your personal jewelry showroom, and you will pay for that privilege.
Consignment rates can be high, sometimes up to 50% of the item’s value. Be sure to ask what the rate is before selling your jewelry at a consignment shop.
There is a chance that the consignment shop will not accept your jewelry for sale if they don’t think they can sell it.
Even if they do consign it, it is possible that your piece may not sell. In that case, they would return it to you and you don’t usually have to pay a fee.
This also means that your jewelry might sit in the consignment shop for a long time before it’s sold. In that case, it will be a while before you get cash since it isn’t all upfront.
- Your jewelry is displayed at a storefront
- You don’t usually have to pay a fee to consign, you only pay once the item sells
- High rates up to 50%
- You may need to wait a long time
Bonus Places to Sell Jewelry: Create Your Own Store
Sometimes you want to sell things but with your own price point in mind- you can get more money by selling directly to customers yourself.
Etsy is a great place to sell handmade or vintage jewelry, which is items over 20 years old.
You can resell items you’ve bought or your own work, plus there are so many things to sell on Etsy to earn extra cash.
However, Etsy may not be the best place to re-sell expensive jewelry- you’ll want to see what they have similar to your offerings before you skip selling them elsewhere.
Etsy has a buyers’ network from all over the world. Plus, it’s easy to use and secure.
Etsy does charge a $0.20 fee to list each item, which will be charged every 4 months as long as it is listed.
Then, they have a 5% transaction fee when you sell your item. which isn’t much.
You also are not required to pay a monthly fee of any kind to sell on the platform, although they do offer an optional Etsy Plus package for growing brands.
- Fees are relatively low
- Audience is large
- Jewelry must be handmade or vintage
- Vintage items must be more than 20 years old
Sell your jewelry from the comfort of your own home– all you need is a computer! eBay is a perfect site to sell your costume or low-value jewelry.
If you have old jewelry like necklaces or rings that aren’t worth enough to list on luxury jewelry resale sites, eBay is a good option.
Plus, if you’re just selling a few items, you don’t even need a paid subscription to sell on eBay.
Make sure you describe your jewelry properly and list it in the correct category. It’s also important to look at competing listings for similar items to get an idea of what people will buy your item for.
You can opt to run an auction, where your starting price is lower but bidders bid against each other to drive up the price.
The other option is to set a “Buy It Now” price for whatever amount you want to earn for your jewelry and wait for the right buyer to come along.
Once your item sells, you will get money right away if they use PayPal or a credit card.
eBay fees for sales of jewelry and watches are 12.85%, with a maximum fee of $750 per item.
- Sell from home
- Can sell low-value or costume jewelry
- Don’t need to pay a subscription to list a few items
- You have to ship the items
- Risk of scams- see our safety tips below!
Facebook Marketplace is a peer-to-peer social media platform. It is super easy to list items, and the best part is you can sell anything, even costume jewelry.
There’s plenty of other ways to make money on Facebook too, but you can easily sell some old, unwanted jewelry- or other unwanted items!
You might not want to list luxury or expensive jewelry on Facebook Marketplace since it may be a hassle to get an appraisal quote so you don’t undersell your pieces.
Oftentimes buyers will haggle on jewelry prices on this platform, and you don’t want to lose out on making more money.
On Facebook Marketplace you can arrange in-person or pickup options for your items with local buyers. It might even be someone you know, like a friend or neighbor.
- Sell to someone you know
- Easy to list
- Earn cash
- Time-consuming to deal with no-shows
- Buyers may haggle
Another great option for selling your jewelry locally is Craigslist.
Here, you will upload a picture and description of what you are selling and someone in your area will reach out to you to purchase it.
Craigslist sales are done in person and with cash.
Be wary of anyone who wants to wire you money or send you a check and asks you to mail your jewelry to them, this is a common scam. Since the risks of getting scammed are higher on Craigslist, be sure you are only selling in person.
It is common for buyers on Craigslist to haggle over prices, so you will want to back up your pricing with a strong description and maybe even list it for a slightly higher price so you don’t take less than you want.
- Easy to list
- Free to list
- Earn cash
- Sell locally
- Time-consuming to deal with no-shows
- Buyers may haggle
- Risk of scams
6 Jewelry Tips To Get The Most Money
Here are some top tips for selling your jewelry to get the most money, whether you are selling jewelry online or locally.
1. Be informed
If you want an immediate sale, your options will be limited on where you can sell. If you can wait, researching some other possibilities gives you a chance to find a better price for your pieces.
Visit an AGS jeweler who buys jewelry (not all do) and learn your options for selling your particular type of jewelry.
Pawnshops can help you with immediate sales, but you will need to visit several to get a good idea of what brokers will pay for a piece like yours.
When you decide to sell jewelry at an auction, online, or in-person, you have to make sure you understand the selling process to get a fair price.
And when you sell to a jewelry store, ensure you understand their buyback policies.
2. Get An Appraisal
Do you know how much your jewelry is worth?
Knowing the value of your jewelry is one of our top tips for selling your jewelry because it will help you earn an appropriate amount of money, especially fine jewelry like gold or diamonds.
You should get an independent appraisal to compare estimates you will receive from various buyers at any of the possible sales avenues.
You may need to pay several hundred dollars to receive an official report from an independent appraiser to keep for your records, but it may be worth every penny to earn more in sales.
Many jewelers will provide an appraisal for free. However, you may not want to have the same source that is purchasing your jewelry provide your appraisal., if you’re worried about them underselling you.
3. Have The History Ready (If Possible)
If you know the history of the item you are trying to sell, make sure you have that information written down and ready to share with your buyer.
For example, purchase receipts and origin information are very helpful for an appraisal.
If you don’t have history available, you can still sell your jewelry, but future you should keep records for all your jewelry.
Buyers will be willing to pay a higher price for a piece of jewelry that has a detailed history- plus if there’s a detailed appraisal with it!
4. Be VERY Detailed
When you are describing the jewelry, be as detailed as possible.
Describe the gemstones, cut, setting, and more for jewelry like rings, earrings, and necklaces. If your piece is gold, indicate how many karats it is.
For diamond jewelry, you’ll want to specify where they’re from and how they were cut.
This will help your buyer know exactly what they are buying, and be able to determine if it is what they want.
This detailed information also helps back up your appraisal and get you paid the right amount of cash for the value of your jewelry.
5. If Selling Jewelry Online, Be Safe
When you want to do local sales through Facebook Marketplace or Craigslist safety is key.
Be careful sharing your address and personal information, and make sure you trust the person you are selling to.
Opt to meet in a public place to be safer. Many police stations allow peer-to-peer sales to occur in their parking lots for the safety of the sellers and buyers.
Never accept a wire transfer or check in return for mailing your jewelry item to someone you don’t know. This is a common scam that is used to rip people off.
The wire transfer may never go through or the check will bounce, and then the scammer will get your jewelry for free.
There is a higher risk of scams when selling your jewelry online on websites like eBay, Facebook Marketplace, and Craigslist.
You will be safer selling your jewelry, especially high-value items like diamond and gold pieces, to a reputable dealer instead of an individual.
Ultimately, you should go with your gut – if something doesn’t feel right about a buyer or an offer you are receiving, decline to sell to that person.
6. Wait On Offers
Unless you want a rush sale, don’t accept the first bid that comes your way. You could get a few other offers and they may be better- and worth the wait.
Auctions are great for this because buyers compete with each other. Each offer will need to be higher than the last, and you will see the amount you earn go up and up with each offer.
Even if you are selling your jewelry locally on Facebook Marketplace or Craigslist, you don’t have to accept the first offer you get if you feel it is too low. Feel free to haggle the price up to what you want or decline and wait for a better offer.
Reselling Your Jewelry Online: FAQs
Is it worth selling my old jewelry?
Remember that ring you’ve had for years but never wore once? Turn those into your new vacation fund!
There’s no better feeling than putting those unwanted pieces on the market and enjoying your earnings in other areas of life!
Is selling jewelry and other goods online a good idea?
Selling online is a savvy, time-saving way to make money on something you no longer need or want.
If you sell your jewelry online you can reach a wider audience and avoid the hassle of finding, communicating with, meeting, and exchanging the jewelry with a local buyer.
You might be more comfortable selling high-end jewelry such as loose diamonds, diamond pieces, or gold items in-person to a jewelry store.
But keep in mind that several reputable websites will ensure and provide secure shipping and tracking for your fine jewelry, such as Worthy.
As long as you choose a reputable company or website, selling jewelry online is a great way to earn extra cash for that old diamond ring or gold necklace you no longer want.
It can be hard to pick where to sell jewelry online or locally with so many options, but how much cash you can earn depends on the quality of the jewelry and how quickly you want to earn money.
Getting multiple quotes will help you find the best price for your pieces so contact as many sellers as possible!
You can sell your jewelry to buyers at auction or directly to local jewelry stores or individuals. Just make sure you get an appraisal so you know how much your item is worth (especially if it is gold or diamond).
If you’re looking to get paid within 24 hours, some options work quickly. But if you wait, you may earn more than the selling price.
Each option has its pros and cons, so look closely and pick whatever one suits your needs. Don’t hesitate to look each company up to compare, or call with questions.
Our top recommendation is to use Worthy as they have a streamlined and stress-free process to help you get the most money for your used jewelry.
The more informed you are, the more money you earn!